The Elements of Expertise

Written by Steven Van Yoder


Continued from page 1
Read Everything You Can Experts set aside time to read a variety of media that affect their target market. Start with trade and special interest magazines that cover issues affecting your niche and provide focused, up-to-the-minute information. You might be able to find them in a library, or read back issues onrepparttar publications’ Web sites. Subscribe to e-mail newsletters, news services, and specialized publications. These sources enable you to takerepparttar 119902 pulse of your industry. Make frequent trips to a good business bookstore, and look for books that address your industry, niche, and type of work. Develop a reference collection you can turn to for immediate, dependable information. Articulate a Distinct Viewpoint It's not enough just to be an expert. You need to use your knowledge to deliberately distinguish yourself from your competitors. Plug yourself into every possible outlet that influences your niche. Assess what others are doing, saying, and writing about your industry. Your goal is not just to be fully informed, but also to develop a keen perspective that sees links between your industry andrepparttar 119903 larger world. Experts know that they must actively seek out new evidence that impacts their theories and assumptions. You don’t need an ultimate truth, but you do need to articulate your position clearly and have relevant facts close at hand. You Arerepparttar 119904 Resource Becoming a resource within your target market starts with sharing your knowledge. Publishing articles and giving talks are powerful techniques to establish your expertise. Writing and speaking pre-sells others on your abilities, and exposes you to thousands of prospects. And reprints of published articles make excellent, low- cost sales literature, replacing expensive but less targeted brochures, mailers, and newsletters. The more you become known as a source of expert information,repparttar 119905 more potential customers trust you. You become part of their world, a center of influence, and because people like to do business with people they know, or know of, you will be their first choice. Keep It Going Your expertise will also berepparttar 119906 foundation of a strong business that delivers great service. This will generate word- of- mouth referrals that attract clients with less effort because you have proved that you deliver results that people seek, want, and need. Maintaining your expertise is an ongoing process. If you persist, becoming a recognized expert can serve as your most effective marketing strategy. The process starts with you. Once you begin to see yourself as an expert, others will see you as an expert, too!

Steven Van Yoder is author of Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort. Visit http://www.getslightlyfamous.com to read the book and learn about 'slightly' famous teleclasses, workshops, and marketing materials to help small businesses and solo professionals attract more business.


Beat the New Google AdWord Rules with Blogs and RSS

Written by Brandon


Continued from page 1

1. Offering Value Add content throughrepparttar use of Blogs,

2. Getting F.R.E.E Targeted Traffic with RSS Feeds,

so that you can get more leads, subscribers and ultimately make more money.

Thousands of blog communities are springing up all overrepparttar 119901 Net, with READY readers and subscribers who are your potential clients and buyers.

And depending on what you are trying to market (as an affiliate) you can easily set up a blog centered just aroundrepparttar 119902 topic which relates to that product, and then syndicate it using Rss to give you F.R.E.E targeted traffic.

My Multimedia e-book shows you excellent examples how to set up one, and how to use it as a lethal marketing weapon. www.marketing-rampage-with-blogs-and-rss.com

Besides it's powerful use as a F.R.E.E traffic tool, Blogs and Rss give your potential clients value add in terms of useful contents.

Since you have to make regular postings to your blog, you need to studyrepparttar 119903 area in which you want to market to (e.g. weight loss) and provide good value add information, very much like a 'consultant'.

Which in a way is good for anyone wanting to build a sustainable business and stay inrepparttar 119904 'game' inrepparttar 119905 long run, as you begin to build your own list, and cultivaterepparttar 119906 relationship with your readers and exisitng clients.

When Google Ads came ontorepparttar 119907 scene, people who took advantage of it, like Chris Carpenter made quite a nice sum of money.

The same thing goes for blogs and rss. You want to get in now, when you haverepparttar 119908 advantage. And if you still don't have any feeds running, you're really living *lots* of money onrepparttar 119909 table.

If you would like to know more how to unleashrepparttar 119910 power of blogs and rss, kindly visit www.marketing-rampage-with-blogs-and-rss.com

brandon @ brandon-hong.com www.Marketing-Rampage-With-Blogs-And-Rss.com



Brandon is author of multimedia ebook "Marketing Rampage with Blogs and RSS", that teaches online business owners how to get more free targeted traffic, leads and subscribers, with Blogs and RSS, as well as getting Free listing in Google and Yahoo, saving $299


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