Don't you just love those nice ladies who stand in grocery store aisles handing out tiny food samples? Garlic sausage hot off
griddle...
latest processed cheese food on a cracker... cocktail weenies. I was thinking about those ladies and how popular they are while I pondered
marketing of my web content services. You see, recently I decided to copy
cocktail weiner strategy and give something away for free. I had read tons of articles about
magic of "free" but for a long time was skeptical about whether it would work for me... I mean, what on earth can a writer give away free? And hasn't
impact of that over-used four letter word worn off by now?
Apparently not.
Internet marketing kahuna Jim Daniels gives away copies of his e-book precisely because free works. He says, "Offering a free manual gives me an opportunity to show off my expertise and possibly gain a few more potential prospects and customers... If you can give it away for free, people will remember you."
Well, I don't have an e-book to give away. But this is what I did and what you can do, too.
My primary means of promoting my writing services is through distributing business- and writing-related articles like this one (a freebie in itself). At
end of each one is a short author's tag which acts as a plug for my services. This is
ONLY advertising I do. Until I had my cocktail wiener epiphany, that tag read like this:
"How can you free up more of your precious time and improve your traffic and revenues? Hire an experienced content provider to write and regularly refresh your online material. Heather Reimer has been a professional writer for 16 years. She specializes in custom web content... blah, blah, blah."