"Do you want to brush with red or blue toothpaste?" her dad asked gently.

"Blue," she says, glad to be given opportunity to make a decision.

Ten minutes later, Kara was well tucked up, wondering when she'd agreed to go to bed in first place.

=========================== You laugh at story, don't you? ===========================

The method used to get Kara into bed seems a bit like trickery. And who am I to say that it's not? Yet I want you to pay attention to one thing. Kara was glad to be given a choice between yes and yes.

=========================== Your clients are not much different ===========================

Clients come to you every single day asking you to give them a choice. A choice between yes and yes. Instead all you're giving them is a choice between yes and no.

Mah friend, your bank account will see far better days if only you'd step back, and use immense power of choice between yes and yes.

Of course, you don't have to believe that this choice factor works. You don't have to believe your sales will go up. All you have to see is proof. So in article below I'll demonstrate psychological factor of choice.How it can work for you and how it can turn against you and bite you in you-know-where.

=========================== It all started on one stupid loss-making November's day... ===========================

We were doing fine with sales on our website when we made one change. I'm going to demonstrate change in article below so it would help for you to have page opena so you can see what I'm talking about.

If you look at this page at http://www.psychotactics.com/hiddenlink.php you'll find that you get choice to buy two packages. One is copy of Brain Audit and other choice is a copy of Brain Audit + Brain Audit Rip.

Till middle of November, we had both offers up. Then one ego-driven morning we decided to pull plug on one choice.

=========================== We gave customers choice between a yes and um..NO! ===========================

Almost within 24 hours, our sales started going south for no reason at all. We ignored this sickening slack for about a week. Then we looked back at what was working. And we put back choice between yes and yes.

The customer was back in choice-ville and sales soared.

=========================== But here's curious part ===========================

With arrival of Internet and innovative digital printing, there is now a new option for less traditional or shorter - run printing jobs. Gone are days when there is a necessity to order a minimum of thousands of copies of printing jobs in order for it to be cost-effective but being unable to use them all and as promptly as you would have preferred. The information technology boom offered quick transfer of electronic files over Internet. Digital printing technology is also more affordable than ever and ensures a more professional, quality output.

This significant modernization gave small business owners full-hilt capacity to print glossy, full-color and graphic-laden printed outputs at affordable prices.