=========================== The customer is no dumbo =========================== No siree. The customer knows exactly what she wants. And when given choice between yes and yes, she takes a decision to buy that which creates most value for her. Of course, if there's an enticement to buy, as was in this case, then there's a far greater likelihood of her buying more expensive product.

=========================== The customer is no dumbo...but I sure am ===========================

Think about it. If your revenue shot up. If customers were buying higher-priced products what would you logically do? Wouldn't you take same concept and use it everywhere you could?

You'd think a smart person would do that, wouldn't you? (Which is why I qualified myself at start of this paragraph). But no! As we speak, only product that has a choice of YES and YES is page I've already mentioned above.

=========================== Don't stop at one point. Take concept through it's paces ===========================

If you're in consulting, look at choice between yes and yes. Are you giving customer a choice between package A and package B. Or do you offer just one package? If you're selling products, concept of yes and yes choice stays put.

And once you've found that concept works, puh-lease don't do dumbo bit. Audit every possible thing you sell. And put in a yes and yes factor. Not only will this bring you higher quantity of sales, but also an a much better price on every product/consulting assignment you do.

=========================== I said yes and yes...NOT yes and yes and yes and yes ===========================

You, me, we all crave for choice. But give us too much and we go a little waka-waka in our brains. Because choice is based on rejection. To choose strawberry flavour ice-cream, you must mentally refuse all other flavours.

(Read article on: The Curse of Choice) http://www.psychotactics.com/artchoice.htm

If you give a client too much to choose from, they will end up rolling their eyes, doing a RAM check and shut down their brains before you have time to do anything at all.

Keep your options simple. Keep choice between yes and yes.

So that even a three-year old has no trouble choosing! ===========================

©2001-2005 Psychotactics Ltd. All Rights Reserved. Want to find a secret library of small business ideas? Where can you find simple, yet electrifying ideas, on marketing strategy,copywriting, public speaking, sales conversion, psychological tactics and branding? Head down to http://www.psychotactics.com today and judge for yourself.

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Nowadays, by utilizing a fully digital printing operation, entire processes are completely handled electronically in swiftest possible time. Though digital process starts in same way as traditional process, next few steps do not entail manual work anymore. The graphic design document is sent to printer electronically. It could take on form of an e-mail attachment or use a File Transfer Protocol (FTP) server, depending on document size. When printer has files already, printing company opens your print job in their shop’s computer. Computers in printing shops are already directly linked to printing press. Thus files get sent electronically from computer to press without having to go through entire hoopla of pre press set ups.

It is easy to take stock how short run digital printing services have become ideal for small business owners. It just leaves you with cost of material – paper and ink, that is and certain fees for their electronic equipments used in your print job’s printing process. In fact, even large companies have taken advantage of innovations.

Some company owners also took this a step further and offered same type of service for branded products. The massive and imaginative upsurge of printed promotional items is a main evidence of how short run digital printing services have taken charge to save companies money, time and effort in their marketing agenda. -30-

For comments and inquiries about article visit http://www.uprinting.com

Kay Zetkin discovered the pleasure of writing through her daily journals as a teen-ager. Writing in it helped sort out her thoughts, relieve her feelings and record what she observes of the world.