The Best Website Traffic SourcesWritten by John Iacovakis
You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work.Website directories: Helpful for one way links to your website to increase link popularity. Do not expect a lot of clicks. Free Classified ads: Expect what you pay for. Nothing! Safe lists: Stay away! Opt in email lists: Terrific! But you need traffic to build your list of opt-in subscribers… Free Banner exchanges: You need traffic to get traffic from banner ads! In general you’ll earn one banner impression for every two you display on your page. Try banner campaigns in combination with a pop under campaign. Send that cheap traffic to a web page with original content and some banners from 2-6 free banner exchanges. Be careful: Do not create a banner “farm”! The banner exchanges will suspend your account. If you buy banner ads on topic related websites, expect a click trough rate of 0.5%-1.5% Search engine optimisation: A must! But have in mind that it’s a long-term strategy, costing thousands of dollars (unless you know how to do it yourself) but results are not guaranteed… Cost-per-click text advertising: The best source of traffic, but costing from $0.10 to as much as several dollars per visitor! Even if you have keywords for $0.10, it’s almost impossible to get thousands of visitors every month using only this method.
| | Corporate Branding and Professional Logo DesignWritten by Ray Smith
Any business with minimum interest to be successful should concentrate on developing their corporate image and when I say “any business”, I mean it, absolutely any business—even if it’s a mom-n-pop shop. “Corporate image” might be a big word for such small ventures, however, what I meant by that is how business wants themselves to be perceived by their customers. Irrespective of size of business it is very important to determine how do you come across to your potential customers? How do you compare to your competitors? These factors are largely determined by your branding and marketing strategies. Branding tools like logo designs, business cards etc goes a long way in creating your corporate image. Any marketing communication material should ideally have your corporate logo on it, which would give more credibility for your business as well as help your client to perceive your business as a professional enterprise.Logo design is an absolutely indispensable part of corporate branding strategy and should always be assigned to professional logo designers. A professional logo designer is not just a graphic designer but he should also have ideas about branding and positioning of business. Depending on your requirements he will create a logo that would successfully exude nature and attitude of your business. He also needs to understand media in which you are going to use your logo; it can be web, print, electronic media (TV commercial etc) or a mixture of all of these. The logo should be compatible and equally attractive wherever you might choose to use them. While working on any of our logo design orders we ( http://www.mycorporatelogo.com/customlogodesign.htm )always try to capture as much as information possible, from client. Basically there are 4 types of logos, glyph, alpha-glyph, alphanumeric or a combination of any of these. There are a number of factors that should be looked into to determine what would be ideal solution for you. A professional logo designer or a specialist logo design firm can definitely help you with decision making in this aspect. Types of Logos Glyph: This includes symbols, icons, pictures etc that represents your company. These are most widely used for secondary communication rather than business logos, except for few like, Apple. Glyphs though used rarely as logos, if created properly by talented logo designers can be extremely sophisticated and create a deep impact as a corporate identity. However, we need to be careful that glyphs need to be done by well experienced professionals, an amateur attempt can simply male your logo unattractive and useless and might even cause loss of credibility to your business.
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