Writing and distributing articles: Articles can become viral and drive qualified traffic to your website. Include a resource box at end of your article that features a link back to your site.

Buying ezine ads: Because these ads are targeted, you will see traffic. Be sure to measure effectiveness of your ad and your cost per visitor!

Pop Under advertising campaigns: Cheap, but you have to know how to properly set-up a pop under campaign. Read this article for some tips for a successful advertisement: http://www.cnetcs.com/tips.htm

A well-designed pop under campaign can bring lots of cheap visitors, but most advertisers send visitors to a page that is not especially designed to convert visitors into customers or subscribers.

PopIn (layer) ads: A good option: Cheap and effective. PopIn ads receive a click trough rate of 1.0% - 2.0% (some popin layer ads receive a CTR of up to 5%).

And one last thing: The industry visitor to customer conversion rate is about 1.0% - 2.0% only if everything else – web design, sales copy, product, prices, etc – is perfect!

That means that you will need 10,000 ad exposures to get one hundred TARGETED visitors (1.0% click trough rate), to convert one of them to a customer (1.0% conversion rate)!

If you make any profits, your web site is a winner! Just buy more ad exposures to make more profits!

Alpha-Glyph: An alpha-glyph logo uses a letter from name of company to graphically convey nature of business. At times picking first letter of company name and designing it in a particular way also do this. Ideal examples of this type of logos can be seen with Extreme Championship Wrestling (ECW), IBM, Honda, Motorola, and Oklahoma State University. This type of logo is also not used very commonly and shares same advantages and disadvantages as glyphs.

Alphanumeric: This is a very common type of logos and is also used by some of most reputed and well-known companies in world. To name a few, Microsoft, Sony, Fed Ex etc. These logos are nothing but name of your company written in a unique way with typographical effects. The typographic treatment gives a unique look to logo and there is generally no issue with getting a Trademark. These logos are comparatively easier for amateurs to create however to get best effect from an alphanumeric logo it’s always better to work with a professional logo designer. Choice of font, color, letter spacing etc can make big difference in creating an impressive corporate logo.

Combination Logos: This is most common type of logos and is found everywhere. Most of these are actually glyph or alpha-glyph with an alphanumeric company name. It is arrangement of company name and image and their color combination that plays most instrumental role in effectiveness of logo. Some good examples of combination logos are UPS, Red Hat Linux and Intel.

Placing your corporate logo on all marketing collaterals including business cards, brochures, flyers etc helps you to mark those collaterals as your company property and establish your corporate identity.

Logos and marketing materials are integral part of a company’s brand establishment strategy. A logo done by an amateur can ruin credibility of your business in no time but when done by a professional logo designer can definitely add value to your business. A professional logo designer can help you to decide which type of logo is best suited for your business and can make people perceive your company as a huge corporate house with much credibility even when it might be just an one man shop.

It’s image of company that matters, if you intend to portray a positive and impressive image of your company go for a professional logo design today.