Continued from page 1
Alpha-Glyph: An alpha-glyph logo uses a letter from name of company to graphically convey nature of business. At times picking first letter of company name and designing it in a particular way also do this. Ideal examples of this type of logos can be seen with Extreme Championship Wrestling (ECW), IBM, Honda, Motorola, and Oklahoma State University. This type of logo is also not used very commonly and shares same advantages and disadvantages as glyphs.
Alphanumeric: This is a very common type of logos and is also used by some of most reputed and well-known companies in world. To name a few, Microsoft, Sony, Fed Ex etc. These logos are nothing but name of your company written in a unique way with typographical effects. The typographic treatment gives a unique look to logo and there is generally no issue with getting a Trademark. These logos are comparatively easier for amateurs to create however to get best effect from an alphanumeric logo itís always better to work with a professional logo designer. Choice of font, color, letter spacing etc can make big difference in creating an impressive corporate logo.
Combination Logos: This is most common type of logos and is found everywhere. Most of these are actually glyph or alpha-glyph with an alphanumeric company name. It is arrangement of company name and image and their color combination that plays most instrumental role in effectiveness of logo. Some good examples of combination logos are UPS, Red Hat Linux and Intel.
Placing your corporate logo on all marketing collaterals including business cards, brochures, flyers etc helps you to mark those collaterals as your company property and establish your corporate identity.
Logos and marketing materials are integral part of a companyís brand establishment strategy. A logo done by an amateur can ruin credibility of your business in no time but when done by a professional logo designer can definitely add value to your business. A professional logo designer can help you to decide which type of logo is best suited for your business and can make people perceive your company as a huge corporate house with much credibility even when it might be just an one man shop.
Itís image of company that matters, if you intend to portray a positive and impressive image of your company go for a professional logo design today.
Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing. Custom Logo Design