The Best Website Traffic Sources

Written by John Iacovakis

Continued from page 1

Writing and distributing articles: Articles can become viral and drive qualified traffic to your website. Include a resource box atrepparttar end of your article that features a link back to your site.

Buying ezine ads: Because these ads are targeted, you will see traffic. Be sure to measurerepparttar 149314 effectiveness of your ad and your cost per visitor!

Pop Under advertising campaigns: Cheap, but you have to know how to properly set-up a pop under campaign. Read this article for some tips for a successful advertisement:

A well-designed pop under campaign can bring lots of cheap visitors, but most advertisers sendrepparttar 149315 visitors to a page that is not especially designed to convertrepparttar 149316 visitors into customers or subscribers.

PopIn (layer) ads: A good option: Cheap and effective. PopIn ads receive a click trough rate of 1.0% - 2.0% (some popin layer ads receive a CTR of up to 5%).

And one last thing: The industry visitor to customer conversion rate is about 1.0% - 2.0% only if everything else Ė web design, sales copy, product, prices, etc Ė is perfect!

That means that you will need 10,000 ad exposures to get one hundred TARGETED visitors (1.0% click trough rate), to convert one of them to a customer (1.0% conversion rate)!

If you make any profits, your web site is a winner! Just buy more ad exposures to make more profits!

John Iacovakis is an Internet consultant and has over 10 years of marketing experience. He is the owner of CreativeNet Online Advertising:

Corporate Branding and Professional Logo Design

Written by Ray Smith

Continued from page 1

Alpha-Glyph: An alpha-glyph logo uses a letter fromrepparttar name ofrepparttar 149271 company to graphically conveyrepparttar 149272 nature ofrepparttar 149273 business. At times pickingrepparttar 149274 first letter ofrepparttar 149275 company name and designing it in a particular way also do this. Ideal examples of this type of logos can be seen with Extreme Championship Wrestling (ECW), IBM, Honda, Motorola, and Oklahoma State University. This type of logo is also not used very commonly and sharesrepparttar 149276 same advantages and disadvantages asrepparttar 149277 glyphs.

Alphanumeric: This is a very common type of logos and is also used by some ofrepparttar 149278 most reputed and well-known companies inrepparttar 149279 world. To name a few, Microsoft, Sony, Fed Ex etc. These logos are nothing butrepparttar 149280 name of your company written in a unique way with typographical effects. The typographic treatment gives a unique look torepparttar 149281 logo and there is generally no issue with getting a Trademark. These logos are comparatively easier for amateurs to create however to getrepparttar 149282 best effect from an alphanumeric logo itís always better to work with a professional logo designer. Choice of font, color, letter spacing etc can make big difference in creating an impressive corporate logo.

Combination Logos: This isrepparttar 149283 most common type of logos and is found everywhere. Most of these are actually glyph or alpha-glyph with an alphanumeric company name. It isrepparttar 149284 arrangement ofrepparttar 149285 company name andrepparttar 149286 image and their color combination that playsrepparttar 149287 most instrumental role inrepparttar 149288 effectiveness ofrepparttar 149289 logo. Some good examples of combination logos are UPS, Red Hat Linux and Intel.

Placing your corporate logo on all marketing collaterals including business cards, brochures, flyers etc helps you to mark those collaterals as your company property and establish your corporate identity.

Logos and marketing materials are integral part of a companyís brand establishment strategy. A logo done by an amateur can ruinrepparttar 149290 credibility of your business in no time but when done by a professional logo designer can definitely add value to your business. A professional logo designer can help you to decide which type of logo is best suited for your business and can make people perceive your company as a huge corporate house with much credibility even when it might be just an one man shop.

Itísrepparttar 149291 image ofrepparttar 149292 company that matters, if you intend to portray a positive and impressive image of your company go for a professional logo design today.

Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing. Custom Logo Design

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