Considerations for a pay-per-click Ad Campaign by Robert Williams Copyright 2004
Submitting your website to Search Engines today may seem like a futile task or at very least, a complete waste of time. When you consider that there are millions of websites that could be listed just for word FREE, it hardly seems worth effort.
Most websites today compete heavily for a top ten listing on major search engines for words or phrases that are relevant to their websites. This equates to targeted traffic or visitors with a desire to see their webpages.
Whether people are surfing for entertainment or shopping from safety of their homes, it's usually top ten listings that get clicked on when search results are given.
Optimizing a website for a top ten listing is best left to professionals. While such exposure can equate to heavy traffic, does benefit out way cost?
Most website owners may not have budget to attain and maintain a top ten listing on major search engines.
An alternative to major search engines is pay per click option. Usually people bid an amount from 1 cent on up per click for a key word. Whoever makes top bid for that key word gets #1 position on down. It can be an ideal way to bring targeted traffic to your website and maintain a budget within your reach.
How do you know if a pay per click option is right for you?