Continued from page 1
1. Would it be cost-effective? If you pay 1 cent per visitor and make 2 sales with 100 visitors, did 2 dollars you spent on advertising make it worthwhile?
2. What words are relevant to your site? If you want people who have an interest in Work At Home Opportunities to find your site when doing a search you might bid on this phrase or similar phrases. Computer Jobs might bring people to your website however you see its probably not relevant enough.
3. Who visits your site? Know your target market. If you are selling something or seeking to hook up with other opportunity seekers be sure its spelled out in title and description of your site. You want people who will make an action at your site. You are looking for them and are they looking for you.
4. Where on Your Website? List page on your website that calls for an action on part of visitor whether it be point of sale page or just obtaining email address of visitor.
As you can see, Pay Per Click Search Engines can be an
alternative for your advertising campaign especially when you may be on a limited budget or just don't have resources or time to bring your website up to a top listing on major search engines.
Getting your website in front of right people is mainly your task with search engine listings.
About The Author
Robert Williams is the co-owner of SearchImport.com, a PPC Search Engine dedicated to the delivery of relevant results to its users. Join our affiliate program. http://www.searchimport.com/affiliate-program.html