The Benefits of Joint Venture Marketing

Joint Venture Marketing can take many forms -- and if done properly, can significantly enhance your business. Don't let name fool you, you have already been a consumer of a number of joint venture marketing promotions. Have you ever purchased a pizza during Final Four, and received a free basketball? That is a result of a joint venture. There are countless other examples, but you get general idea.

Another form of joint venture marketing that has gained popularity on internet is dawn of virtual marketplaces. Many niche sites offer this type of marketplace, and they allow members to pool resources to generate traffic, and of course, sales. One of most powerful benefits to this type of venue is appeal of their ability to pool advertising dollars to obtain a promotional presence that members might not have been able to acquire individually. In addition, these venues are often able to procure significant discounts and special offers for members from common suppliers, which creates a stronger buying presence for group as a whole. Members gain visibility in marketplace and in search engines, and they enjoy benefit of increased traffic to their individual businesses.

Using Web Resources to backup your Trade Show Marketing efforts -- During the Show

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Websites and Trade Shows, part 2 Using Your Web Resources to backup your Trade Show Marketing efforts -- During Show< d>< r>< able> The question is "How can I use my website to support and enhance my presentation at show?" Two things come immediately to mind: 1. Use Your Website as a Resource at Show The idea is that you have a computer or two set up right at show where people can look at your product lines and special promotions. This does not its pros and cons -- apart from obvious cost and inconvenience involved in getting it set up. Create a special website just for show and put it right on computer. No need for an internet connection. Keep it simple. Just focus on objective at hand, which is to give people a reason to check out your products or services once they get "home". What you're trying to do is generate pre-qualified leads. Build in a lead generation "system" to collect information on pre-qualified prospects. This could be an online form with information stored locally on local computer. Or probably better, just a response card they can fill out and stuff into your response box. 2. Use Your Website as a place to direct Prospects Using your website as a reference point for prospects is really a no-brainer, right? Everybody at show says: "For more information, check out our website." The problem is, with 50 or 100 websites to check out once your visitors get home, yours is likely to get lost in shuffle.

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