From a consumer perspective, it is a winning situation as well. Collaborative marketplaces create a "one-stop-shopping" experience, providing consumers with ability to browse several merchants during one browsing session. The ability to quickly obtain comparative pricing among similar merchants create a strong value among customers, and create a natural environment of competition. This forces participating vendors to strive for a higher quality product, at a competitive price.

You must give prospects a reason to look at your website.

Create a valuable special offer they can only access online. Make a strong, clear “pitch”. Put it in form of a "valuable coupon", something like this:

"Get $40 off your next purchase when you register online."

This encourages your prospect to keep handout, and also encourages them to respond by going to your website and having another close look at your special offer.

Tie in your online registration form with an autoresponder. So now when somebody registers online, they will automatically be sent a series of messages over a period of weeks or months. This is a perfect way to keep in touch with your prospects without having to worry about it. The system takes care of it for you. All you do is fine-tune messages and handle sales enquiries.

A "system" like this gives you an automatic advantage over your not-so-organized competitors. What could be better than that?

Handouts that Stick Around After Party Promoting with Autoresponders