SE Optimization: The Basics of Asking for a Reciprocal Link

The Basics of Asking for a Reciprocal Link

Written by David Bell

Asking another webmaster for a reciprocal link is standard practice on repparttar

Internet. Webmasters have been asking other webmasters for reciprocal links since repparttar 105822

beginnings of repparttar 105823

Internet. The very nature of repparttar 105824

web is linking websites to one another. It is of even higher importance, now that AltaVista and others have changed their ranking algorithms. If a webmaster considers your email spam, then he can report you. If your emails are unique, without commercials, and are personalized with unique personal information about repparttar 105825

webmaster's web site that you are emailing, then it would be hard to call your email spam. All webmasters must be responsible in their asking for reciprocal links. This includes following simple rules and guidelines in choosing web sites to include in your link directory. Organizing a Tightly-Themed Vertical Link Directory Reciprocal links do increase your search engine positioning if used properly.Tightly-Themed Link Directories get high ratings from search engine robots, but only if they are true resources of organized knowledge. Search engines are getting very smart in their query result rankings. They include all kinds of advanced calculations pertaining to how repparttar 105826

links point to you and away from you. They can include keywords in their algorithms, and now they know how tightly linked your Themes or subjects are. Don't try to fool them into better positioning by including a lot of web sites that are outside your web site's real Themes in your Link Directory. Your Link Directory's Themes must match repparttar 105827

Themes of your web site. You must not let your zeal to email, and perhaps get a reciprocal link overpower your need to create a true web resource. You don't want to create a directory that includes all repparttar 105828

knowledge of mankind and also sounds like a soft drink. You should be happy with organizing a tightly Themed Vertical Link Directory. Be repparttar 105829

best in your area, linking only sites that relate to you. A smaller, tightly-themed Link Directory will grow much faster than a diluted, loosely-themed, large bulky one. Your web site's traffic will quickly increase, not only with visitors from your Reciprocal Link partners but will also increase from Search Engine visitors, once their robots quickly find your Link Directory pages through your Link Partners! Email General Guidelines If you are including web sites in your Link Directory just because you want to send an email and possibly get a link, then you are spamming in mind and spirit. The webmaster who receives this kind of email is not a happy camper. He or she is proud of his achievements in creating traffic to his site over repparttar 105830

last few years, perhaps millions of hits every month, only to receive an email asking him to link to a web site that in no way can remotely match his web site or be useful for his visitors. This is spam. Remember repparttar 105831

phrase reciprocal links? Please change it to Reciprocal Themed Links. This is important !

Seven Red Hot Tips for Linking

Written by Gareth Davies

1. Vary repparttar

keywords in your link ‘anchor’ text

Unless you provide only one product or service repparttar 105821 chances are you will want to rank for many key phrases. One way to help achieve this objective is to change repparttar 105822 link text you want all new sites to use periodically. Vary repparttar 105823 anchor text slightly each time and by doing so you can cover more of your targeted key phrases. This approach can help your site rank for many keywords rather than just one or two.

If you do only provide one product or service on your web site it is still important to vary anchor text. If you sell ‘blue widgets’ then you could also use link text like ‘cheap blue widgets’ or ‘blue widget store’. This means your links take on a more natural feel and are much less likely to be penalised or filtered out by search engines for being ‘fake links’.

2. Set up your link information differently - create a link in context

Typically people set up their link information in a very similar way, however you could offer your link information with repparttar 105824 hyperlink inside repparttar 105825 description instead of at repparttar 105826 beginning.

Imagine this is a description about your web site on a partner’s link page. Instead of a typical hyperlink followed by a description you could write a sentence describing your web site and then place “your descriptive hyperlink” inside it.

One reason for doing this is that it reads more naturally and search engines may value repparttar 105827 link higher as it reads more like a narrative. Many webmasters will be happy to accept this style even if some do not. To cover yourself offer repparttar 105828 link in context as a second option along with your regular link information, that way if some sites can’t support repparttar 105829 layout you still get your link.

3. Vary where your links point

Try to vary where link partners point to on your site. It’s fine to have repparttar 105830 majority of links pointing into your home page, however it can be beneficial to have some links pointing to other key pages on your web site as well. Taking this approach balances out your linking and can help raise repparttar 105831 profile of more pages on your web site.

4. How to find potential link partners from your competitors

If a web site links to your competitors it may also link to yours, and in order to find these potential link partners you can use search engines. Not so long ago Google was useful for getting a lot of back link information about a site. Recently Google’s back link data is a lot less forthcoming and it now tends to show only a tiny percentage of repparttar 105832 sites that are linking combined with a lot of internal link data. Whether repparttar 105833 few web sites Google shows us are repparttar 105834 ones it finds important or whether they are in fact red herrings we cannot say for certain. I would assume repparttar 105835 latter.

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