The Basics of Asking for a Reciprocal Link

Written by David Bell


Continued from page 1
DO NOT commercialize your email in any way. It shouldn't look like spam or people will think it is. Do not include ANY links in your email signature area except links to your web site. Keep it short and torepparttar point. Ask for a reciprocal link and that's it. This message should only be a few lines, and not a long narrative with rules and guidelines. Save that for your information on your link directory. Use a unique email reciprocal link message. It is possible for webmasters to receiverepparttar 105822 same basic message from another webmaster. Each reciprocal link request MUST look different by being fresh and original. Do not use Let's Trade Links as your subject. Let's trade Links is probablyrepparttar 105823 most used email subject line onrepparttar 105824 Internet today, as there are thousands of webmasters using this phrase. If you keep this subject line, then you are sendingrepparttar 105825 same one as everyone else. It will not be accepted or worse, it will look like spam. Personalize every email message Include a personal comment inrepparttar 105826 email message to each of your selected email addresses. You could include something like: "I really likerepparttar 105827 animations you had on your home page.", ".. and loved your background image" or "I lovedrepparttar 105828 content on ...... page". This personal comment should prove beyond any shadow of a doubt that you personally visited their web site. Use logic when selecting those to receive an email. Before you can send a reciprocal link request, you need to explore their web site to decide if you want to include them in your link directory. You need to also use some thought in who you send a message to. A super large web site will probably not trade links with you inrepparttar 105829 beginning, perhaps you should save those for later. If you cannot find a links page, they are not going to trade links either. Think before sending email. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.


Seven Red Hot Tips for Linking

Written by Gareth Davies


Continued from page 1

Currently Yahoo is a better portal to check for backlinks. To generate a list of linking web sites on Yahoo simply go to http://www.yahoo.com and typerepparttar following intorepparttar 105821 Yahoo search bar.

linkdomain:www.mycompetitorwebsite.com

This will deliver up to date link information as read by Yahoo. The only downside withrepparttar 105822 information is that one site may appear many times if it is giving multiple links.

5. Alternate your description text

This is often overlooked, but there is no real advantage to be had ifrepparttar 105823 description text supporting your inbound links is always identical. To avoidrepparttar 105824 possibility of a description ever being seen as ‘duplicate content’ alternate it when you can. If you combine it with varied anchor text [as in tip 1] you’re heading inrepparttar 105825 right direction.

6. Link to good related content from your web site

It seems like an obvious thing to say, but with so many people caught up in link exchanging you sometimes wonder if we’re losing site ofrepparttar 105826 basics. If you have something useful to say on your site and can back it up with a useful link to another web site then do so. Not every link has to be reciprocated. This resourceful linking will allow your visitors to read aroundrepparttar 105827 subject. Linking to informative related content is useful for visitors and search engines quite like it too.

7. Seek out directory links

Links from good web directories can be some ofrepparttar 105828 best links you can get for your web site. Aaron Wall has a ‘directory of directories’ at http://www.directoryarchives.com where you will find a great selection of search engine friendly directories. Some ofrepparttar 105829 directories are free to get listed in whilst others may charge a fee.

Gareth Davies is a web design consultant based in London, UK. For information on web design services please visit http://www.garethsketty.com or if you have any questions about this article or its contents please email Gareth at garethsketty at yahoo.co.uk


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