The best web site and best web-marketing strategy will not reap highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers). A well-thought web marketing strategy drives traffic to your site through search engines, and other methods. Search engine strategy helps in getting highest visibility in search engine ranking, then helps pull visitors to your web site if your listing is relevant to their initial query. After that, your web site or web page needs to communicate and be relevant in a targeted fashion to what your visitors had in mind when they clicked on your listing or search result.

How does a web site communicate relevancy and targeting? Here are 7 habits a well-thought web-marketing plan needs to include to increase its efficiency.

Habit #1: Keyword strategy

Keyword research must be done to find out what people are actually typing into search engines. Of course, it will be important to analyze competition and your current keywords on an ongoing-basis. The really important number is amount of traffic each keyword generates. Since search engine algorithms and methods are bound to change and are diverse, it is important to revisit your keyword strategy on a regular basis.

Habit #2: Targeted pages to channels or main audience constituencies

You can't argue this, to succeed you need to differentiate yourself.

Online businesses come and go every day and about 90% fail.

The reasons online businesses fail vary from situation to situation, here's a few:

*It could be that business owner didn't educate themselves properly

*It could be that netreprenuer didn't market correctly

*It could be that webmaster didn't develop a product people were actually willing to pay for

*It could be that newbie didn't spend enough time creating and leveraging right types of relationships

*It could be that inexperienced Internet marketer didn't remember to be thorough and calculated with their product offering, sales copy, packaging, traffic plan, etc.

All of above reasons are valid and one of most common reasons product offering itself fails, is because niche market that business owner is marketing in is semi-saturated and marketer had no "differentiator".

A differentiator is anything that makes your unique selling proposition differ from any other by benefits it delivers to user.

Those benefits need to be itemized in sales copy to make sure prospect will understand what makes offering specific to his/her needs.

A differentiator could simply be a different angle or viewpoint on some problem or product not currently realized by anyone else. How many ebooks have been written about Internet marketing?

Hundreds if not thousands...the ones that make money have easily identifiable differentiators.

A differentiator could be an added bonus to your product offering that prospect can't get anywhere else.

Simple example: Suppose there are 2 products that a prospect is considering purchasing.

*Product offering #1 offers a bonus that can be easily found on Internet.