Habit #3: Integrating keyword strategy and web content

Also, it is important to point out that keywords need to be re-used in content itself of page, and this is done by striking a careful balance between selling to prospect customers, optimizing for search engines, and making text interesting and useful to your visitors. Because search engines want repeat customers, they try to return relevant results, so this content cannot be artificially crafted for purpose of search engine ranking only ; but rather, one must take into consideration importance of contextual relevancy and content usability.

Habit #4: A call to action

The web page needs to have a call to action, and you need to have some ROI measurement in place to establish success of your search engine marketing strategy (whether it is paid or unpaid search engine keywords).

Habit #5: Content creation and freshness

Your site needs to grow its content to increase its search marketability, relevancy and ranking. Indeed, more fresh content your site has, more likely it will come up in search results, and more your audience will come back to your web site.

Habit #6: Integrating your online and offline marketing campaigns

Think about ways of reinforcing conversion of new prospective leads to consumers. This can be done through reminders via emails, brochures, coupons, seminars, newsletters, etc.

Habit #7: Link Campaign

You need to get relevant sites to link to your web site. Partner with sites that have good relevant content related to your business and that are authority or are popular in your field.

These 7 habits will help in increasing success of your online presence. It is important to ensure you have right resources committed to your web site and allocate appropriate budget to maintaining and promoting it. Don’t just build your web site and wait!

If both products are equal in benefits to user and have same price, which product offering will prospect choose?

Of course, prospect will choose Product #2 because of "exclusivity" of bonus. That exclusivity is a differentiator.

A differentiator could be a discount on a service that no one else in your niche offers. A differentiator could simply be a promise to respond to customer inquiries within 24 hours. The trait that defines a truly effective differentiator is uniqueness.

A differentiator could even be something as simple as packaging of sales process of a product or service itself. The packaging of a product includes graphics, format of delivery, appearance of web presence, etc.

With regards to graphics it is important to understand that people respond positively to visually pleasing graphics regardless of whether end product of offering is actually affected by those graphics. Due to average person's reluctance to buy online, better things look, better prospect feels about moving forward with a purchase.

In online world, prospect decides to purchase a product or service that is being marketed to them somewhat "virtually"...it is intangible to them until they buy. In this instance, a differentiator could be something as simple as slick graphic or choice of product format-pdf, exe, audio, RAM, MP3, etc.

Before you can actually identify a truly effective differentiator for product offering, a good amount of competitive intelligence needs to be done within appropriate vertical niche market. Begin by reviewing all products and services that could be perceived as competitors in that niche market and define differentiator from there.

Whatever type of differentiator is chosen, it's vital to make certain prospect clearly can understand value of it by itemizing benefits it brings to them.

This is often overlooked and equates to unrealized sales.

Author, "9 Deadly Mistakes To Avoid When Starting An Online Business" Publisher, "Starting Smart!" e-zine

Starting an online business