Marketing: The 5 Step Marketing Check List

The 5 Step Marketing Check List

Written by /"Wild Bill/" Montgomery

Marketing is sometimes referred to as repparttar

"refined art of persuasion". But actually, true marketing begins from repparttar 121656

moment you decide to start your business. Marketing is repparttar 121657

whole of everything you and your business communicate to your customers; past, present and future. Below is my version of a quick reference check to marketing your business.

1) Your Business a) Name should be descriptive, brief and easy to remember. b) Logo should plant an unforgettable image in people's minds. c) Present an image of being down to earth, yet professional. d) Operate your business with Passion, Honesty and Integrity.

2) Your Products and/or Services a) Quality is repparttar 121658 Key. b) There has to be a Demand or Need. c) Your Profit Margin must support your efforts and overhead. d) Be Ready with Backend Products/Services.

3) Advertising a) Advertising should be constant and consistent. b) Set and stick to an advertising budget. c) Research and Test your Advertising. d) Get Free advertising in any "positive" manner available. e) Try various media to target your audience. f) Stick with Successful Campaigns.

ARE YOU BRANDING YOURSELF?

Written by Tom Falco

Are you placing your email address and URL on all correspondence?

Many people forget to add this to important mailings and even their business cards.

Today, most people prefer to email messages than make phone calls, so it is very important to have your email address on all letters, invoices and business cards.

Make sure your URL (web address) is on everything that you send out. Keep "branding" your business. Keep that URL out where it can be seen.

It's not enough to have your phone number and fax number on your business cards or letterheads. Add your email address and URL if you have one.

It's important also to have a signature on all emails that go out. There is a cool free "signature writing" service at: http://www.TheDiscountPrinter.com/freeads.htm check it out.

Don't be left behind. Promote and brand your business every chance you get. It's repparttar professional thing to do.

Some say it takes up to nine times for people to see your name before they will do business with you. If that is true, then it's very important to have your name and email address out there.

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