4) Customer Relations a) Provide Accessibility for Customer. b) Immediate and Decisive Action. c) Be Courteous at all Times. d) Be Friendly and Personable. e) Consistent Trouble-Shooting Techniques. f) Explain Your Actions.

5) Follow Up a) Without Repeat Business, Your Business Dies. b) Build Confidence & Loyalty by Checking In with them. c) Send out Catalogs, Brochures or Circulars. d) Always have another Product or Service ready to go. e) Offer Discounts or Special Offers for repeat customers. f) Personalize Your Follow Up, They're Part of Family Now.

This in no way come close to explaining hows and whys of marketing. If you're getting ready to start a business, a business fledgling or an established Entrepreneur, consider list above and examine how your business, product or service and customer relations are stacking up.

Try to encourage email exchanges. The more emails you have going back and forth, more credibility you will build in your potential clien't head.

Offer something free. Make people email you for information. This way you are opening door to email correspondence without spamming. Your goal should be to have person email you first asking for information or just a simple question. Once ball starts rolling, your various email exchanges can easily turn into sales.

It's important to have a pop account or an account that reflects your company or website.

Using generic @aol.com or @hotmail.com really puts a damper on your look and makes you appear unprofessional. Plus, when you email a person with your own private "branded" email address, you are actually advertising your company just by mere action of sending a message.

Joe@bikeseller.com sounds better than joe@aol.com Or Mary@thegiftstore.com is much better than mary@hotmail.com. Isn't it?

Brand yourself. Brand your business. Do it today.

Tom Falco is moderator of "The Swap-O-Rama" List where you can swap anything from ezine ads to hotel rooms and more! For info, visit: http://www.XpectMore.com/Swap.htm or to subscribe mailto:TheSwap-o-rama-subscribe@yahoogroups.com Also "American Pop Trivia List" visit: http://www.XpectMore.com/pop.htm