The 4-Fundamentals of Quality Content

Written by Holly Bentz - fruitionMedia.net


The 4-Fundamentals of Quality Content

Quite often,repparttar word ‘quality’ is over-used. A search on Google renders over 341 million results onrepparttar 119562 word ‘quality.’ Certain individuals userepparttar 119563 word to describe time spent with much-loved ones. Others use it as an adjective to describe something as tangible as a phone card.

But what makes one phone card a quality calling card versusrepparttar 119564 next one? Is itrepparttar 119565 injection molding ofrepparttar 119566 branded name inrepparttar 119567 phone card that defines its quality? Even more curious, what makes for quality web copy? Unlike, a phone card or time spent with cherished individuals, quality copy possesses a few discernible features:

 High impact information value  100 percent original copy  Key word driven  Customer-oriented-- relevant information

Recently, I endeavored to proverepparttar 119568 theory by conducting a poll on a global network of professionals, Adrants.com. The poll asked participants what motivates their online buying behavior:

A. A stalwart brand identity B. Benefit driven copy C. Testimonials D. A Product Guarantee E. Other

Purposely, I left out price and substituted it withrepparttar 119569 word “other.” By and large, (73 percent ofrepparttar 119570 participants) ofrepparttar 119571 survey showed that consumers were interested in all four aspects ofrepparttar 119572 marketing message (branding, benefits, guarantees and testimonials). Only, 27 percent ofrepparttar 119573 respondents chose other and addedrepparttar 119574 comment “price.” Thumbs-up, it demonstrates how quality content may outperform price.

Have you ever reached a site and found gibberish for content? The information appears as if an illiterate madman tried their hand at web copy. It’srepparttar 119575 type of site that does not contain either a relevant or specific message. The sole purpose is to impelrepparttar 119576 visitor to escape quickly with a click elsewhere. What arerepparttar 119577 4 fundamentals of quality content?

Branding via original copy distinguishes one site fromrepparttar 119578 next. It leaves a dent or impression that a business appears to be reputable. Moreover, it sets one site apart fromrepparttar 119579 pack. As a result,repparttar 119580 virtual store is deemed as a resource versus just another portal filled with plagiarized cut and pasted data. (Writing tip: To authenticate your company’s brand, describe what makes your business different from your competition. Remember to detail your company’s specialty or marketing niche.).

High impact information is critical because it buildsrepparttar 119581 foundation of trust betweenrepparttar 119582 visitor and your website. It demonstrates that you arerepparttar 119583 expert or professional source regardingrepparttar 119584 topic or industry – at hand. For example, let’s say that you sell emergency weather equipment and gear on your site. The following fact would add relevancy to your site:

What's Wrong With Your Promotions ?

Written by Larry Johnson


How many times have you been frustrated with your promotional efforts online ?

Let's face it...most folks working online are amateurs

when it comes to promotion. They simply don't come to

the internet prepared withrepparttar tools, experience and

background in advertising and promotion.

The learning curve can be pretty steep when it comes

to learning to promote effectively. There is a wealth of information and resources available. In fact there

are some many helpful sites and resources that it is very easy

to become confused withrepparttar 119561 whole process.

Searchingrepparttar 119562 internet for promotion resources

provides you with lots of sites and gurus who will promise yourepparttar 119563

moon in exchange for your hard-earned dollars.

Finding a few dependable sites and trusted

webmasters who will act as a mentor in your learning process is one

good tactic to consider.

Personally, I have developed a small group of allies

online with whom I can discuss problems, find answers and

bounce my ideas off.

You will discover thatrepparttar 119564 old adage, "Never get in a

hurry to buy or sell.", is still true today. You can easily run out of money buying this and that amazing

promotional gimmick, software, service or product.

There is plenty to buy online, but there are tons of

fr*e resources available too.

Here are a few suggestions as you work throughrepparttar 119565

process.

-- Be Organized

Set aside some time each day to work on your

promotions. Don't get caught up in surfingrepparttar 119566 net or other time-

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