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FACT: Each year approximately, 800 tornadoes are reported across United States. Over 1,500 injuries and 80 deaths are end-result of damaging destruction of tornadoes. Tornadoes have capability of moving at a velocity of 250 miles per hour or more.

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Using a fact like above example solves several purposes: 1) It creates a need for visitor to learn more about your products. 2) It establishes you as credible and reliable source for equipment products 3) Both visitors and search engines are sparked by your well-written content.

Key word driven copy - Without words, your prospects and target market are unable to find you when they run a search query. Since rules of key word density are shifting all time, it is best to maintain 4-5 key words on a web page (In heading, top, center and end). Excessive use of key words can taint your results on Google. (Writing tip: Remember to cross-reference relevant and related words in your marketing communiqué. To analyze your site’s keyword density visit www.keywordcounts.com).

Benefits, testimonials and relevant information –An online consumer’s shopping experience is diminished when a visitor lands on a website and is unable to figure out what product or service is. Relevant copy provides information regarding a specific dilemma prospect may be enduring. The copy offers a solution with explicit benefits – detailed in a succinct élan. (Writing tip: To encourage visitor stickiness add a benefit-driven bulleted list for fast browsing ease).

One common mistake, I see most people make in promotions of their websites are over promoting their accolades. People really don’t care how your business started out in India. Customers want to be confident that a web site will deliver products and services to quell their needs.

Quality content offers reader a benefit or advantage to learn more about why they should opt-in, buy or use your products and services. Dissimilar to subjectivity of family time and calling cards, quality content is easily identifiable. Most importantly, it is mandatory for any e-marketer who wants to automate their sales results.

wasters.

-- Be Observant

What are other successful sites doing to promote

their businesses. If it works for them, chances are it will

work for you too.

-- Be Creative

There are lots of ways to promote. Not all of them

have been used yet. Do some brain-storming each day to

get creative thoughts flowing.

-- Be Determined

Working online can be downright discouraging for

many who expected to find gold at end of

rainbow just by building a site and throwing up some affiliate

links.

While learning curve for learning to promote

effectively online is a steep one, you can do it with some

determination and with little damage to your pocketbook by being selective in resources you choose to

use.

Where will your promotional efforts be one year from

now? Will you still be doing same ol' thing ? Or are you now ready to put into practice a plan of action that

will bring you some great results ?

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