Unfortunately, only 7% of all websites are visible by search engines according to a recent StatMarket.com study. The reason for this phenomenon is because most web sites are not properly optimized and promoted to achieve high search engine rankings.

The Top 3 Components Of Optimizing Your Web Site for Top Search Engine Rankings:

To achieve best overall, long-term search engine positioning, three components must be present on your web site:

1. Content component (Your web page text.) 2. Link component (How you link your pages together.) 3. Link Popularity component (The in-bound links to your site.)

1) The Content Component

The most important part of content component (of a search engine algorithm) is keyword selection and where you place keywords on your web pages. In order for your target audience to find your site on search engines, your web pages must contain keyword phrases that match phrases your target audience is typing into search queries. Finding these keywords that your target audience uses to find your product is accomplished by conducting keyword research.

2) The Link Component - Internal Linking

The strategy of placing keyword-rich text on your web pages is useless if search engine spiders have no way of finding that text. The way your web pages are linked to each other has huge impact on your site's search engine positioning. Be sure to link your pages together with your keywords within your links.

3) The Link Popularity Component - Acquiring In-Bound Links

The "Link Popularity" or Google "Page Rank" (PR) component of a search engine algorithm analyzes how many web sites link to your website.

95% of battle of getting high rankings at search engine is acquiring quality and relevant links pointing to your web site. Ever since Google entered search engine market, all major Search Engines have started using links as primary way they rank web sites. This is known as your web site's "Link Popularity" or in Google's case it's called "PageRank" or "PR."

For example, heart of Google's algorithm is PageRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University. Here is what Google says about their "PageRank" web site ranking algorithm at their web site http://www.google.com/technology/... "PageRank relies on uniquely democratic nature of web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than sheer volume of votes, or links a page receives; it also analyzes page that casts vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Link Popularity is simply total number of pages that link to your website. Most search engines, including Google, consider that when one page links to another page, it is effectively casting a vote of confidence for other page. Therefore, likelihood of you being best source of information for their searchers is directly linked to number of votes you have. It is therefore safe to assume that higher number of pages linking to your website, higher you will be ranked on search engines. Link popularity has become a critical success factor for search engine optimization within popular search engines.

How does link popularity work?

Good link popularity is important because it can boost your rankings within search engines, increasing number of visitors to your website. There are 3 important factors to keep in mind:

Relevancy

An incoming link is considered to be relevant if it relates to your web page. For example, if you sell office furniture online, relevant incoming links could include: furniture manufacturers, interior designers, competitors in other states or countries, etc.

Keywords