Continued from page 1
Relevant Links: But, attaining optimal link popularity is not as easy as simply obtaining as many links as possible to your website. The quality and relevancy of
sites linking to your site holds more "weight" than quantity of sites linking to your site. Since Yahoo is most frequently visited site on web, a link from Yahoo to your website carries far more "weight" than a link from a smaller, less visited site.
Here's what Google Developer Matt Cutts has to say about links...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Thematic incoming links from authority sites carry more weight than on-page optimization." ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Top 4 Strategies for Acquiring Links to Your Web Site:
Below are four critical steps for achieving high rankings by acquiring text links to your web site...
1) Get a higher Google PageRank score than your competition For any given keyword, there is a minimum PageRank required to rank at Google. In order to see what this minimum PageRank number is, search Google for your keyword and look at PageRank of your competition's web sites that are ranked in top 10 of Search Engine Results Page (SERP). An easy way to view PageRank scores of your competition is to use Google Toolbar http://toolbar.google.com or SEOChat PageRank Search tool. http://www.seochat.com/seo-tools/pagerank-search/
2) Get more relevant links than your competition All links are not created equal. The best links are "relevant" links from web pages related to your keyword.
3) Get more links on more different web sites than your competition Getting links on a variety of different web sites on different networks is crucial for high rankings.
4) Use keywords you want to high rankings in search engines as anchor text of your in-bound links. "Anchor text" is visible text within a hyperlink. Text links and anchor text are two most important criteria for how Google and other top Search Engines rank web sites.
Here is an example of a link containing keyword phrase "ERP Software" within anchor text...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ F*R*E*E [ERP Software] white paper shows how to increase profitability and reduce inventory. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Relevant Links and PageRank are critical to achieving high search engine rankings. Want proof? Do a search at Google for highly competitive keyword "computers" and you'll find Apple and Dell computers rank numbers 1 and 2 in Search Engine Results Page (SERP). Now, click through to Apple and Dell web pages and look for word "computers" in their web page text. What did you find? Neither www.apple.com or www.dell.com have word "computers" in their text, yet they're ranking #1 and #2 at Google.
Relevant Links and PageRank Win! The sites with most relevant links and highest Google PageRank win every time and rank highest at top search engines. There are many methods you can use to acquire text links including buying links from a broker, Internet directories, reciprocal linking, Internet publicity, and others.
Matt Hockin is President of Interactive Marketing, Inc., an Internet marketing consulting company providing web site optimization and search engine marketing services that "tune up" web sites for increased conversion rates, traffic, qualified leads, and profitability. For more information, visit http://www.interactivemarketinginc.com
