The 3 Cs of Effective MarketingWritten by Julie Chance
The 3 Cs of Effective MarketingBy Julie Chance Complicated definitions of marketing abound. However, when you think about what you are trying to achieve through your marketing activities, it is simply changing and then maintaining behavior of your target market. You want to change their behavior from not buying your product or service to buying it and then you want to maintain that behavior. From this perspective, marketing your product or service becomes very much like getting your kids to do their chores or teaching your puppy basic obedience. Certainly there is some up front work such as identifying your ideal client, determining how to reach that client and developing message that will capture their attention. Once this strategy is outlined, implementation becomes a matter of focusing on 3 Cs. Clarity: You must clearly tell your prospective customers what action you want them to take. Be very specific. Instead of simply listing your telephone number on your direct mail piece say, “Call 111-222-3333 today.” Or better yet say, “Call 111-222-3333 today and request your copy of our free guide to housetraining your new puppy.” Consistency: Be sure your message is same in all your marketing communications. Develop a consistent look and color scheme. If you don’t already have one, develop your own unique logo (not one from Microsoft Publisher® or a free clip art source) and use it on everything. Your website should have same general look as your letterhead, business cards, e-mail newsletter, brochure, direct mail pieces, and even your invoice. Adopt a tag line and use it on everything.
| | How To Predict Your Way To WealthWritten by Dwayne Jones
The most profitable predictions are accurately identified opportunities. Oftentimes difference between success and failure is not product and traffic, it’s timing. So often, signs of future are all around you, but it isn't until much later that most of world realizes their significance. What you don't know about future can greatly hurt you! Most people look at future with negativity. They'd rather look away! Why? Because it's uncertain, robbing them of their security, breaking promises, ruining plans, forcing them to change continuously, bearing 'bad news'. For many people, future is none other than angel of death.Well, not if you do a good job at anticipating and accurately predicting future! The future is a double-edged sword. You either make it work for you or it will cut you in half. The better you anticipate future better it will work for you. If you could get tomorrow's newspaper today, you could become a multi-billionaire tomorrow. Notice I said you "could" (in bold). Why? Cause having tomorrow's newspaper today is not enough. You have to take action and capitalize on valuable information in newspaper... today! It is very crucial that you find out what's going to revolutionize Web and have greatest impact on your online business and internet marketing. If I had asked you back in 1968, what nation will dominate world of watch making in 1990, what would you have answered? Switzerland, of course! In 1968, Swiss had more than 65% of unit sales in global watch market and more than 80% of profits. They were world leaders by an enormous stretch. No one was even a close second. In 1980, their market share collapsed from 65% to 10%.What happened? Something profound, something Swiss weren't aware of and didn't see coming. Mechanical watches gave way to something totally new... Electronic Watches! Lesson: Not knowing what new technologies and new solutions are coming up could be catastrophic to your online business.
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