1. Thou Shalt Not Pursue A Free Lunch:

Chances are, you will not get rich quick. Deal with it. Don't waste your time convincing yourself or listening to others who tell you differently. Hard work and perseverance will not fail you.

2. Thine Products Must Solve A Prospect's Problem:

We humans are greedy creatures most times. We want comfort, ease, peace of mind, and a plethora of other self indulgencies. Put yourself in customer's shoes and ask "What's in it for me?". If your ads or products do not clearly spell this out, and tell customer how you will give him what he desires, most times you will not make sale.

3. Thou Shalt Educate Thyself:

Read, Read, Read. Observe other successful people in your field. What are they doing? Read some more.

4. Thou Shalt Budget For Advertising:

Free advertising is an oxymoron. The only people reading free ads are ones who are placing them there, and all they're looking for is their own ad, not yours. Instead, learn all you can about your target audience, and find them. Whether it is through pay-per-click advertising using highly targeted keywords, eZine ads, banners on related sites, etc. Don't go after general public. Go after people who are looking for your type of product or service. Allow a certain monthly expense for advertising and stick to it.

5. Thou Shalt Track Thine Advertising:

For home business owner who has just put most of his eggs in this basket, you'd think it would be twice as tough to market his products and services. Well, think again! It does not have to cost an arm and a leg to put your business on high road; all you need is some basic rules, some sound thinking and a lot of imagination.

Give these low cost strategies and marketing tools a try and you will be amazed at results:

1.Network: a cardinal rule of marketing is to Network, Network, Network! You never know from where a good business lead will come your way. The question is, with whom do you network? That's easy…Use your contacts! Even before you started your business you knew at least a couple of hundred people. They in turn would know a couple of hundreds themselves and so on and so forth. That's a good database to begin with. Spend time developing relationships with people you already know. Ask them to refer business your way and educate them about products and services you sell.

2.Use Internet: One of most cost- effective and easily accessible marketing tools available to home business owner is Internet. Marketing through Internet cuts across geographical boundaries and creates a high impact in a much lesser time. So, it would do you a world of good to employ email as a key marketing tool. Spend some time in crafting out a business letter that clearly spells out Why, Where, How, What and When of your business. Flesh out a mailing list of your current and prospective buyers and start hitting send button.