6. Thou Shalt Tweak:

Familiarize yourself with term "split-run". A split run is where you take 2 ads and send them out simultaneously and measure results to see which ad pulled more clicks and sales. You take better of 2 ads and create another one. Run a split-test again with your best ad & your new ad. The winner moves on to next round. Repeat this process often.

7. Honor Thine Mailing List:

Your current and previous customers are an incredible source of revenue for you. It's a shame that many online business owners neglect this each and every day. Stay in touch with your prospects by sending an email or printed newsletter or flyer. Offer them special discounts and loyalty bonuses. If you forget them, they will surely forget you.

8. Thou Shalt Not Be Hindered By Failure:

You will fail. Period. Dust yourself off & get back on horse. It is part of your education. Learn from it and move forward.

9. Thou Shalt Duplicate What Works:

Commandment number six goes hand-in-hand with this one. The wonderful thing about doing business online is ease at which you can scale-up your operation. If you find something that works, do it again, and again. Reach a larger audience. If you've found a successful niche as an affiliate with a mini-site, set up 25 more sites.

10. Thou Shalt Reward Thyself:

You need some time away from computer. Go outside. Go shopping. Visit friends. Buy yourself a new toy. Read something non-technical, fiction maybe. You've earned right to treat yourself. Make it a habit or it will become a resentment.

4.Jump "Out- of -the- box": Get creative. The best ideas are ones that catch customer by surprise. A small Non-profit organization, which raised funds through its events, created a painting contest for kids and called it "Colors of Concern". The paintings sent for competition could only be in shades of blue; which was organization's corporate colors. A challenge like that got them entries in thousands and caught attention of local papers and news channels as well. A winning idea does not necessarily have to get you praying for a fortune; just some creative, lateral thinking would work wonders.

5.Follow up: Follow up on sales calls made earlier, on emails sent out and with your contacts to see if they have any new references for you. Go all out keeping in touch with your contacts. It not only allows you to keep a sales lead hot, but also gives you opportunity to talk about new developments at your company, fill in any communication gaps and well, just stay in touch!

6.Talk to your existing clients: More often than not, one of biggest mistakes business owners make is to get complacent about existing customers. A rule of thumb to go by here is: "80% of your business comes from 20% of your customers". It is anybody's guess that 20% of big business generating customers are ones that you've already been selling to for some time. Don't ignore them. It is easier to retain old customers than to make new ones. Build a system to get regular feedback from existing customers on products, services, new requirements, post-sales support and new requirements that they may have. Remember, that in end it is more about how much your customers value your services than about how satisfied they are.

Success is not a function of size. Success is all about being an effective marketer and a creative one at that. So get out of box and get smart about your marketing with these simple, time tested rules, and watch your business break into a faster pace.

Also see: http://www.powerhomebiz.com/vol109/cashcow.htm