Duncan Carver Copyright 2003 http://www.marketing-strategy.org

If you're not currently testing your marketing strategies & systems, you're in serious trouble. You're essentially shooting blanks to try and fertilize golden egg that is revenue of your business. There are only two types of business people online, those who test, track, and succeed, and those who fail.

Which would you rather be?

Here are 5 different marketing components you should be testing right now to improve your conversion ratios, your bottom line & your overall marketing strategy...

---> Your Sales Letter <---

Your sales letter is most important component of your overall marketing strategy.

It's your vehicle to convince people to take action now and generate sale. But most sales letters can be improved. In fact, I guarantee that sales letter you're using right now can be improved.

Use a professional split-run testing application like "Scientific Internet Marketing Assistant" (http://www.marketing-strategy.org) to start testing two or more different sales letters against one another to see which one produces best conversion ratio of visitors to sales.

Once you've discovered that, use your best performing sales letter as a control, and test it again to improve your conversion ratios further & directly increase revenue you generate.

Try testing long sales letters VS short sales letters. Test hard sell sales letters against soft sell sales letters.

Even slightest increase of just a percent or more could mean difference between adding an additional several thousand dollars to your revenue earning potential this year, or missing out on it altogether.

---> Your Sales Letter Headline & Other Components <---

Once you've found better performing sales letter overall, start testing different headlines to see which one works better.

Your sales letter headline is most important component. It's what triggers your visitor's attention, drawing them into rest of your copy. Once you've found better performing headline, work your way through testing other important components of your sales letter.

Test different openings, different feature & benefit combinations, different closings & free bonus offers. Test different guarantees.

Working you way through you sales letter like this, measuring your conversion ratios as you go right through to order process, is ONLY way to ensure your sales letter is converting as many people as possible into actual customers.

---> Website Design <---

While we are well into 21st century too many are still thinking about their business as they did in 1990's.

The face of business has changed and Internet is a BIG part of that change. Today, anyone with a connection to Internet and ability to choose an opportunity wisely can succeed online.

Can you see vision?

The common thinking about doing business online says "if you have a website people will flock to your site and make you rich". Right?

Not exactly.

The key to success online is to choose RIGHT opportunity for you. If you don't, you could be overlooking thousands of unearned dollars. Not what you want, right?

In an Internet crowded with opportunity, what does a world- class opportunity look like?

Whether one offers products, services, or a mix of two, all world-class 21st Century opportunities have these five qualities in common.

1. World-class opportunities offer products that people WANT to buy.

Notice, I did not say need.

The fact is; people buy what they want. If you can make them want your product, you will succeed.

When you offer what people want, your customers will return to buy from you repeatedly. That creates a foundation you can build on.

2. World-class opportunities offer products that reach a wide audience. To succeed in end your products must have broad appeal.

Take 'baby boomers' as an example. This group is large, in their peak earning years, and very willing to spend. Offer what they want and world is your oyster.

So, what do they want? Let's think that through.

This group is aging and will continue to age. They know that and don't like it. While emphasis on youth and anti- aging was once radical, boomers have now made it mainstream. We see commercials on television for cosmetic surgery! Such a thing was unthinkable only 10 years ago.