Sure you'll already be closing more sales, but your overall marketing strategy can be improved further. Incorporate your sales letter into two completely different website designs, and prove which one produces greatest conversion ratio.

Run with best performing as your control and start testing other aspects of your design, such as number of images used, load time of your pages, number of pages your sales letter is spread out on.

Will a one page sales letter or a multiple page sales letter work better for you?

You'll have to test that to find out. What you need to realize is that everyone is marketing to different target audiences and markets, so only way to know for sure what works best for YOU, is to scientifically test these key components of your overall marketing strategy.

---> Your Lead Capture Forms & Plugs <---

Once you've got your best performing sales letter and site design you'll really be moving along at full steam ahead. Your golden egg will be growing larger by day. But don’t stop there.

Start testing different lead capture methods and ad copy plugs to improve your visitor to subscriber conversion ratios. The more leads you generate, more people you can follow-up on, and more visitors you'll be able to convert into paying customers.

---> Your Follow Up Marketing Campaigns <---

Once you've maximized your lead generation conversion ratios, try testing different follow-up marketing techniques to close more sales. The faster you can convert your leads into paying customers, faster you'll be able to make your desired return on investment.

Working you're way through your marketing strategy and systems like this, testing what works and what doesn't, is only way to ensure your milking maximum profit out of your website and online business. What's more, by systematically testing your website marketing components and increasing your conversion ratios, you'll be reducing your lead & customer acquisition costs, making your advertising dollars go much further.

Stop shooting blanks. Start testing today and scientifically work your way to greater profits. It's ONLY proven way to systemically work your way to better conversion ratios and greater profits.

About The Author...

----------------------------------------------------------------- Duncan Carver is developer of "Scientific Internet Marketing Assistant". A fully featured, professional, split-run testing application valued at $97, currently being given away at absolutely no cost. Download your copy today and start improving your bottom line tomorrow... http://www.marketing-strategy.org -----------------------------------------------------------------

Another example is people who work at home. The watchword for this group is convenience. Convenience sells and will continue to sell because this group wants to work on their time schedule and from their own home. They want convenience.

3. World-class opportunities are easy to enter and maintain. All too often people enter a business and then can't maintain their active status.

Since your goal is long-term success, be careful to choose an opportunity that makes it easy to keep on succeeding. Avoid those which draw you in and then fail to support you or make it almost impossible to continue long enough to have a chance to succeed.

4. The real 21st Century Internet business offers you upward opportunity, but doesn't push. If your goals are to throw all of your energy into your Internet business, learn everything there is to know about product or service you offer and do more volume than anyone else on world wide web, they will support you in that endeavour.

Hopefully, you will even have chance to teach others your business and share in their earnings as well.

If that is not your goal, however, a true world-class business won't make you feel like an orphan or pressure you to do more than you want.

5. Support is last quality of true 21st Century success.

No one wants to be convinced to begin, commit their money and their time, and then find that they have no one to go to for advice except themselves.

Having someone to call on, whether by phone or email, who has 'been there' and can offer guidance can mean difference between failure and success.

There is an incredible amount of true opportunity on Internet today. As you search for your perfect business, be sure to hold your standards high and never compromise when it comes to quality of companies with which you associate yourself. After all, you are loaning them your reputation, and it will be your reputation on line.

Finding these five qualities in an Internet opportunity is first step toward achieving 21st Century success!