Recently, I had a conversation with a friend in
San Francisco Bay Area who has owned her business for nearly 30 years. After catching up on
family and all our pets, we ended up talking about business. Makes sense since years ago we collaborated on many successful major entertainment events in
Bay Area. Our conversation was about everyday trends that are changing
face of business. We also talked about
countless number of business owners, sales people, managers and entrepreneurs who choose to live in
place of “business as usual” without fully understanding how important
impact of trends are on our economy.
Think about some of
trends that have impacted virtually everyone you know. Years ago, with
introduction of ATMs many people were either hesitant to use them or immediately understood
power and benefit that came with
ease of use. No doubt, they changed
face of banking forever.
Actually, I hold
designation as
very first user of
ATM in front of
Bank of America branch in a small town along
Russian River I lived in until 1991. To this day I remember what an exciting moment that was for me and bank personnel. You can tell, sometimes I am easily amused and entertained. And yet, for
town this was a really big deal. It was a turning point.
Since first being introduced, ATMs became as common as VCRs, cassette players, and heated curlers. As with all of
items mentioned, including ATMs, each has been phased out by more progressive items and ways of doing business. VCRs to DVD players, cassette players to CD players, heated curlers to curling irons or hair styles that don’t require curling. ATM machines are making way to debit cards and Internet banking.
Have you given thought to trends that are impacting
way you do business? It never ceases to amaze me how many home based and small business owners don’t give this much thought. Or, even if they know something is looming overhead, they pretend it doesn’t exist.
Fact is, there is one HUGE trend you cannot ignore. If you do, I can promise it is only a matter of time before you are so far behind it may be too late to catch up. It is
use of
Internet in your overall marketing strategy.