Building a useable website can seem daunting. Here is a quick guideline to help you on your way. It’s all about your content

To get your website listed appropriately content of your website needs to be nested between tags. This way it gets read by search engines. Your content also needs to be unique and get your point across.What is it about your product or service that is better and different from your competitions. This is called your usp or unique selling proposition and should be conveyed clearly and immediately upon hitting page. Make effective use of your title and description tags

These are your two most important tags when it comes to referencing your page content. Meta keywords rarely have any impact what so ever on your pages listings. Make sure content is well formatted

It is very important to break up your content with italics, bold text, bulleted lists, etc. Well formatted content makes your pages more accessible to visitors but search engines also. Visitors scan across your page rather than read it so it makes sense to format your page so it can be browsed yet still convey your message. Proper code

Having proper progamming in place is quite simply a must. Web standards have changed substantially over years and it is important to make sure your pages validate both html and css. Think of it this way. How effective could you get your point across if you were talking swahili. Your code is no different. Why make it difficult for search bots to index your content. Do not use Front Page, Dreamweaver, or any other WYSIWYG editor.

SEO copywriting is a methodology employed to write effective content for a website. Search engines love properly formatted and unique content. This content should immediately convey your Unique Selling Proposition (USP). It is impartive to get across why you or your service is unique from competition. USP comes first

Clearly conveying your USP is vital to getting your point across. Visitors want to know what you offer and why they should choose you over your competitors. One very effective way of doing this is to pre-load your paragraphs with info from your headings. This lends for better rentention of th info and search engines often view importance based on how close your actual content is to your tags. Visitors don’t, read they scan

Visitors don’t stop to read your content until you have gotten their attention. This means again it is vital to make effective use of your head tags. This ensures page can be quickly scanned but still get your point across. You should be able to clearly understand jist of your page at a glance. Break up your text