Seemingly technical in nature or “neat” perhaps flash animation only serves to distract visitors from what they came to your site for in first place, your product or service. Your services are what visitors are interested in not a blinking, noisy, website. Flash also creates major problems with getting it properly indexed. There is no way for search engines to extract content from your website as it is all contained with in swf. If you absolutely must have a flash page it is imparitive to offer an html version as well. Easy on eyes

Graphical elements play a huge role in a website design as well. You need to make sure you don’t have any extreme contrasts between colors and that you don’t use really bright colors as they are quite hard on eyes. Your logo or brand should be clearly displayed on home page and in more than one place. Instill a sense of well being with ease of use

Make sure you have all legal documents in place such as privacy and return policies. It is also important to have all of your contact information pricing etc. displayed in a manner that conveys legitimacy. It should be very easy to contact you for any questions your visitors may have. Include an opt-in newsletter

A great way to generate return customers is to offer an opt-in newsletter. This allows for direct marketing to people who you know are already interested in your product or service. What better way is there to keep customers abreast of new products or changes in services you offer. Use a trademark or tag line

In our case we trademarked manipulated at symbol with phrase bringing e-solutions to you, thereby effectively increasing strength of our brand. We are now able to effectively convey who we are but give a good creative idea as to what we do.

Do you feel comfortable buying something from your website or inquiring about a certain feature? Things like spelling and typo errors will 9 times out of 10 cause visitors to leave your site and not come back. Clean presentation is a must. You don’t go to a job interview wearing shorts and a t-shirt do you? It is also important have your legal documents in place, such as privacy policies, return policies etc. Visitors love to be able to contact you

Always post physical address, phone number, hours of operation, and email address so it is easy to inquire about a product or service you offer. Titles and descriptions are key

In terms of your meta info, title and description tags are most important. Google for instance does not look at keywords. Make sure you have targetted key words in a clear title and description tag. This is most effective method of a good page ranking when discussing your meta tags. Let’s sum this up

In order to write effective copy keep following in mind:

1.Content should be clear, concise, and convey your USP. 2.Create an environment of trust with proper spelling and clear ways to contact you. 3.Make effective use of your title and description tags. 4.Break up your text with header tags, italics, bold text, and bulleted lists. 5.Good SEO copywriting does not limit your page to one or a few search terms.