After all, your reports say you’re driving right audience to your site. AND your sales pitch appeals to these visitors. AND you sell high-quality product(s)/service(s).

But few visitors are buying. Why?

Consider How Your Site Appears To Visitors

Consider possibility that your web site is turning visitors away. Forever!

Internet visitor turnoff happens every minute of every day. How do you minimize it?

Well, suppose you’re a customer in a “real” store. You want to buy a light bulb. But store is so big that three employees can’t give you directions to right aisle. Maybe you can’t even find someone to give you directions! Is this how your site navigation appears to visitors?

Another example: Based on length of checkout lines in supermarket, you know it’s going to take at least 15 minutes to give away your money. Will you walk out? Your web site visitors can just click out of your site!

Hey, My Site Is Perfect!

You say these “real” store situations don’t apply to your site? Do you think you’re objective?

With a wee bit of effort, you can create a money magnet web site! Check out this list of tips for keeping visitors at your site so they WILL buy or contact you.

Ten Plus One Bonus Tip 1. Use a popup to ask if your prospect’s visit satisfied their reason for clicking to your site. A few visitors find this annoying. Others will be happy to comment. Trial a popup, and remove it if it is unpopular. Success depends on how quickly visitors can answer your questions.

2. Survey past visitors.

3. Ask ten people in your target audience to test drive your site.

I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is whole thing summed up in one situation:

Assume for a moment that you had never heard of this thing called "Cola". You go to your mailbox and get your mail only to find a postcard that says "New Fizzy Drink! You'll Love It! A Taste Like Nothing You Have Had Before!" You might run right out and try it, but more than likely, not. Most people won't.

So you get a second postcard.

Still you do nothing.

Then you are talking to you’re a friend from across town who says "Hey, have you tried this Cola thing?" It turns out that after he got his second postcard he went out and got a bottle to give it a try.

Now Third postcard shows up and you're thinking "OK, fine, I'll give it a try." And you do, and you do love it, and it is like nothing else. So now you have to tell your brother about it.

You see where this is going. If makers of "Cola", whoever they are, had sent cards to whole town one time and then abandoned marketing due to a lack of response they would have missed out.