5. Test site using several different browsers. Your software might give you this option. Sometimes there’s a flaw you won’t see in your own browser.

6. Encourage your visitors to contact you and make it simple for them to do so. Turnoffs are addresses like webmaster@site.com, email@site.com, and customerservice@site.com. The address should contain a person’s name.

7. Your site’s purpose needs to be clear and easily understood by visitor. If you want a customer to contact you for more information, say so. If you want a customer to buy, say so. Keep visitors guessing and they’ll exit quickly. And PERMANENTLY.

8. Check out structure, copy, and look of your competition’s sites. Take advantage of other people’s web knowledge.

9. If your site has links, check them often. There’s nothing worse than a visitor clicking on a link and getting an error message. This includes internal as well as external links. Again, software used to build site checks for certain links. Use it regularly!

10. If you have a FLASH intro or other cutesy gimmicks, remove them. Why risk losing visitors who might be offended? These gimmicks are way different than popup question mentioned before. The popup is a feedback mechanism. Gimmicks are more than annoying -- they’re unprofessional.

BONUS Tip: Consider revising site design based on your findings from previous ten tips. Most people start with a small site and then add pages gradually. Sometimes site size gets out of hand, or site loads slowly, or it navigates like a boat taking on water. Find problems and change design!

Happy web site creation and revision. Make your site a money magnet!

Whatever size your mailing list is I suggest that you have enough pieces printed to mail to them at least three times. Usually once every 2-4 weeks is sufficient depending on your industry. You can set dates for your mailings to go out and let marketing company take care of rest. That means that with one phone call you can take care of all of your marketing for 3 months or more. No worrying about remembering, no hassle-filled trips to post office. All you will have to do is run your business way that you know how and let them take care of your marketing.

Stop worrying about steady flow of business that you need to survive. Do something about it. Create a marketing plan, date it for a while, then if it really works out, say “I do.”

If you need more information on testing out your new marketing beau, read my article Don’t Assume, Just Test and Track.

Best wishes and a prosperous life together!