Tap Into Larger Profits With Your Promotion

Written by Joe Bingham


The Promotion of your business is NOT about your business.

It is NOT merely an announcement that your business exists. It is NOT simply about attracting new customers. And it is NOT your greatest source of generating profits.

Promotion IS, however,repparttar active portion that fuelsrepparttar 106159 sales cycle of your business. It isrepparttar 106160 last domino to be placed in line, and yetrepparttar 106161 one that startsrepparttar 106162 chain reaction bringing them all down.

Let me explain.

IT'S NOT ABOUT YOU

Before you can focus on increasing your customer base, you've got to start out by defining exactly what it is you are offering them. However, don't makerepparttar 106163 fatal error of describing your product or service in terms of what you do, but rather in terms of how your customers benefit.

Your products cannot simply be items, but rather solutions for your customers problems, answers to their questions, improvements to their lives, savings on their time or money, or deliverers of their dreams.

By first defining those distinct purposes you then haverepparttar 106164 power to promote using subjects people actually search for, read about, and pay attention to.

DON'T ANNOUNCE, INFORM

No one really cares about your business but you. Others only care about what it can do for them. So when it comes time to do your promotion, focus on providing exactly that type of information. You'll attract more attention by focusing onrepparttar 106165 end result provided to your customer than you ever will describing how your product or service works.

MORE THAN JUST ADVERTISING

Most view promotional efforts as a process for attracting new customers. While that is a large part of it, there should be far more involved.

Not only can promotion attractrepparttar 106166 attention of new people, it also:

*brands your name onrepparttar 106167 minds of customers and non- customers alike. *demonstratesrepparttar 106168 continued activity of your business *reminds existing customers of your products and services *establishes credibility *furthers existing business relationships or partnerships *and reinforces your business's position in your industry

A COMMON MISTAKE

Focusing solely on attracting new potential customers is actually a common mistake among businesses.

A greater source of continued revenue, andrepparttar 106169 fastest way to increase profits, is throughrepparttar 106170 retention of repeat customers. All promotion should be aimed, right fromrepparttar 106171 beginning, at not only attracting new clients, but in keeping them around.

Getting new customers isrepparttar 106172 most expensive aspect of business. Continued selling to existing customers, however, isrepparttar 106173 most profitable.

Retaining more repeat customers, in fact, increasesrepparttar 106174 value of each customer to your business. With that added value, you can then afford to put more into attracting new people. This gives you a distinct advantage over your competition.

It's EQ, Not IQ, That Will Make You More Money

Written by Joe Bingham


The Promotion of your business is NOT about your business.

It is NOT merely an announcement that your business exists. It is NOT simply about attracting new customers. And it is NOT your greatest source of generating profits.

Promotion IS, however,repparttar active portion that fuelsrepparttar 106158 sales cycle of your business. It isrepparttar 106159 last domino to be placed in line, and yetrepparttar 106160 one that startsrepparttar 106161 chain reaction bringing them all down.

Let me explain.

IT'S NOT ABOUT YOU

Before you can focus on increasing your customer base, you've got to start out by defining exactly what it is you are offering them. However, don't makerepparttar 106162 fatal error of describing your product or service in terms of what you do, but rather in terms of how your customers benefit.

Your products cannot simply be items, but rather solutions for your customers problems, answers to their questions, improvements to their lives, savings on their time or money, or deliverers of their dreams.

By first defining those distinct purposes you then haverepparttar 106163 power to promote using subjects people actually search for, read about, and pay attention to.

DON'T ANNOUNCE, INFORM

No one really cares about your business but you. Others only care about what it can do for them. So when it comes time to do your promotion, focus on providing exactly that type of information. You'll attract more attention by focusing onrepparttar 106164 end result provided to your customer than you ever will describing how your product or service works.

MORE THAN JUST ADVERTISING

Most view promotional efforts as a process for attracting new customers. While that is a large part of it, there should be far more involved.

Not only can promotion attractrepparttar 106165 attention of new people, it also:

*brands your name onrepparttar 106166 minds of customers and non- customers alike. *demonstratesrepparttar 106167 continued activity of your business *reminds existing customers of your products and services *establishes credibility *furthers existing business relationships or partnerships *and reinforces your business's position in your industry

A COMMON MISTAKE

Focusing solely on attracting new potential customers is actually a common mistake among businesses.

A greater source of continued revenue, andrepparttar 106168 fastest way to increase profits, is throughrepparttar 106169 retention of repeat customers. All promotion should be aimed, right fromrepparttar 106170 beginning, at not only attracting new clients, but in keeping them around.

Getting new customers isrepparttar 106171 most expensive aspect of business. Continued selling to existing customers, however, isrepparttar 106172 most profitable.

Retaining more repeat customers, in fact, increasesrepparttar 106173 value of each customer to your business. With that added value, you can then afford to put more into attracting new people. This gives you a distinct advantage over your competition.

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