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KEEPING THEM AROUND
If your initial promotion focuses on providing
best benefits possible, and your product or service delivers on those promises, you are then easily able to build a solid relationship with those who buy from you.
From there, you retain their trust, and reap profits of continued and repeat sales without larger expense of making that first contact.
Not only that, but all your promotions will be enhanced by presence of satisfied customers who are willing to give you a good word.
DIRECT ACTION IS THE GOAL
Promotion is all about soliciting a direct response, a specific action you want people to take. That action may be a sale, a request for further information, setting of an appointment, or simply permission for further contact.
The focus of your promotion should rest on whatever action it is you desire, and cause for that action needs to be defined in terms of benefits received by people you are attempting to attract.
And so we have come full circle in our explanation.
Promotion is NOT about your business. It's about how your customers can benefit from it.
Promotion is NOT an announcement of your business. It's about informing people of solutions, savings, or answers you can provide for them.
Promotion is NOT simply about gaining new customers, but continued cycle of your entire business.
Promotion is NOT your greatest source of profits. It's simply about providing your business with repeat clients, and serving those clients. In turn, that will create a larger gold mine of continued revenue.
As we continue in our series on Understanding Methods of Promotion, keep in mind these basic principles. View resources provided with an eye toward focusing on your customers and how you can make each method of promotion best work for you.
--------------------------------------------------------------- The concepts presented in this article are further explored in "Small Business, Big Profits" a powerful new marketing course by Bob Serling that can literally double or triple number of new customers or clients you bring into your business. Learn more today at: http://www.skyhighpublications.com/
written by Joe Bingham of NetPlay Marketer http://www.netplaynewsletters.com ----------------------------------------------------------------
Joe Bingham has written many articles, both informational and humorous, with the intent of helping others gain a better understanding of Internet marketing concepts. His 'tell it like it is' approach has many offering the NetPlay Marketer as one of their most favorite ezines. See for yourself at: http://www.netplaynewsletters.com
