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Did you know that 95% of coaching businesses fail because their owners don't pay enough attention to sales copy?

Whether you are a professional speaker, coach, or entrepreneur, every business wants more clients. Even more, they want to entice clients to continue an ongoing relationship. Your Online sales copy matters. Here's rest of 10 top ways to get new clients and keep your present ones:

7. Create Benefit-Driven Home Page and Sales Letter Headlines

The number one mistake we make when we put up our first Web site without direction of a professional copy writing coach is that we don't give them a reason to buy.

If you pay attention to your headlines on your home page and on your sales letters to include a few key words and specific benefit your client will receive, you will start seeing an upsweep of sales.

Search engines look for these key words and will use them to up your listing number.

Are your homepage headlines so powerful and convincing they force your client to click to your sales letter? Do they describe benefits your potential client can see, hear and feel? Or are they wishy-washy saying something like: Welcome to my site. My bio is.... My mission is.... or "click here" to subscribe to my fabulous ezine?

Create a variety of headlines that have marketing pizzazz. They can be in form of a question, a command, a shocking statement, but they are all full of specific benefits.

Which is better, "Quadruple your Online Income in Five Months with Free Articles," "Ten Steps to Online Marketing" or "Increase your Coaching Clients and Get Them to Choose You Over and Over?"

8. Make it easy for your clients to buy.

Some people hate to buy Online because they fear security of their credit card information. Give them these options: an order form they can print and either send by regular mail or fax to your free 800 number, your toll free number, and instant downloading your product throught ClickBank or PayPal.

9. Give Up What's Not Working-Follow a Success Model

Don't make your home page a virtual brochure with your qualifications and offerings. It should contain only "Passion Headlines" that pull sales, one outstanding testimonial near top, your ezine offer, and a few questions from your reader's point of view--all leading to yours sales message.

Include one sentence about you on home page. People don't care about you; they want solutions for their challenges.

Model your web pages after a successful Coach's pages. Her pages made 30X original $75 a month sales in just eight months. Why? One reason--her headlines seduced Web visitors to go to sales message on her coaching services and eBooks.