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10. Realize
power of copywriting with pizzazz.
If your Web site has been up more than a few months, and you haven't gotten enough business, consider reconstructing it so it pulls sales.
Apply these five writing exercises before you waste your time and money on a Web master. Some know sales language; some are techies. Get
right service first.
-- Know your specific audience, their needs and desires. This profile needs to include their problems, interests, values, resistance, and how they like to receive a service. Include how your service can benefit them specifically.
-- Use a worksheet to preplan your Web site. You must include your purpose. Do you want to make money, gain credibility, share your unique message? List each product and service in
order of importance. Then, focus your Online promotion on only one at a time. When I realized that my coaching services made up 2/3 of my Online income, I stepped up a special "soft sales" message I use both via email and phone to attract
right clients to me. Within two months, my one-on-one clients grew to 17.
-- List at least 10 benefits your service provides. Discover
five best benefits. Too many coaches and speakers don't know how to talk sales language for their services. They mistake features for benefits. Features don't sell, benefits do. You can use this list for your 60-second "tell and sell," your Web sales letter, and your email subject lines.
-- List 10 features too. Features explain your service. These are features:
--You offer phone sessions for
convenience of
client -you email back up support and information to help solve a particular problem -you take quick phone questions in between coaching sessions-you give a specific strategy session to accomplish a client's goal
-- Connect your five best benefits with your best features—the how you will accomplish
benefits. For example, "Finish your short book in 30 days with two methods that help you write each chapter fast and include
7 "hot-selling points" to make it a great seller." Many books include features on
back cover: 5 Tips to, 7 Steps to, 9 Ways to. These features need
benefit added so potential clients or customers will have a reason to buy.
Tap into your creative side, either with a friend, associate, or an Internet Marketing coach who knows this uncharted territory--the language of sales.

Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Your Book Online" http://www.bookcoaching.com To receive FREE "The Book Coach Says..." or Business Tip of the Month go to http://www.bookcoaching.com/opt-in.shtml Judy@bookcoaching.com Ph:619/466/0622