Take It to the Net

Written by Stephan Miller


A lot ofrepparttar innovations that you run into online are just offline businesses, marketing, and products that have been converted to their online form by an entrepreneur that decided to take a little risk and run with a dream. And if you think that everything has been done before, think again. Because while you are sitting in your easy chair thinking that there is nothing new underrepparttar 120143 sun, some other internet marketer will be taking an idea torepparttar 120144 net that you could have had and making millions with it.

Someone, somewhere was driving downrepparttar 120145 road one day watchingrepparttar 120146 billboards going by and hadrepparttar 120147 brilliant idea of bringing them torepparttar 120148 net andrepparttar 120149 first banner ad was born. Of course, it may not have happened that way andrepparttar 120150 heyday of banner ads are over, but there was a time when they wererepparttar 120151 best thing going and websites could make bank just by selling space on their homepage. Some still do. But all things must come to an end and this is why you should always be onrepparttar 120152 lookout for offline marketing techniques that are just waiting to be converted.

How many ebooks do you have on your computer? I have close to one gig of space dedicated to them and you know what, if I could convert all of my print books to ebooks, I would. It would definitely make it a lot easier for me to move next time. For info junkies, books are gold. I would rather have someone steal my car than all of my books. Then again all of my books may be worth more than my car. And if books are gold, than ebooks and their convenience are priceless. Taking books torepparttar 120153 net is a billion dollar business. Just ask Adobe.

5 High-Impact Marketing Tips

Written by Bob Leduc


5 High-Impact Marketing Tips Copyright 2004 Bob Leduc http://BobLeduc.com

Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.

1. Promote Only One Thing at a Time

Promote only 1 product or service each time you advertise. Many people have difficulty selecting one product when their decision forces them to delay or reject buying something else they also want. When prospects cannot make an easy choice they often make no decision at all ...and you lose repparttar sale.

Tip: Offer new customers a related product or service immediately after they buy from you. Many will accept your offer, producing an easy sale without jeopardizingrepparttar 120142 initial purchase.

2. Provide Multiple Ways for Customers to Buy

Providing choices of what to buy will reduce your sales. But providing choices of how to buy will increase your sales. Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.

3. Avoid Your Competitors

Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or no competition.

One quick and easy way to find profitable new markets is to sub-divide your current market into several narrowly defined niche markets. Then customize your advertising torepparttar 120143 unique needs of prospects in each niche market.

Tip: You can narrowrepparttar 120144 appeal of an existing web site without losing its effectiveness with your main market. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page.

4. Use Alternative Marketing

Look for alternative media your competitors may be overlooking. For example, many internet marketers are beginning to use direct mail postcards to generate traffic to their web sites. It?s a low cost way to bypassrepparttar 120145 heavy competition online.

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