Successful Selling in 21 StepsWritten by Jason Katzenback
SUCCESSFUL SELLING IN 21 STEPS1.Dependability was chosen as most important. 2.Integrity was next. With this trait salesman is incapable either of being false to trust his company places in him or to real interests of his customer. 3.Knowledge of product is one of three fundamentals of success in field of selling. 4.Self-management. Perhaps no vocation gives a man a greater degree of latitude. He must be a good "boss" for himself and exact a high degree of self-discipline. 5.Work organization is efficiency in self-management. Much of a salesman's time is wasted by prospect. He must guard balance jealously and make every minute count. 6.Sincerity excludes falsification of every shade. It must be real, few can "pretend" with success. 7.Initiative is salesman's spark plug (Read Elbert Hubbard's little essay on this). 8.Industriousness is devotion to job, never being unemployed during work hours (and never being "trifling" employed). 9.Acceptance of responsibility, for car, for sales material, records, samples and above all for company's good name and customer's good will. 10.Understanding of buyer motives, this being another of big three fundamentals of selling. 11.Sales ethics. No longer is slogan caveat emptor (let buyer beware) but caveat venditor (let seller beware). 12.Judgment is not inherited. It can be developed as a habit. Logic is a subject that should be a "must" for salesmen.
| | How To Master Article Writing To Get More TrafficWritten by Jeff Smith
If you are starving for traffic, can't seem to consistently draw thousands of visitors to your website each day and struggle to get them to buy when they get there - you can benefit from this technique.For several months now I've consistently written and submitted at least 2 articles each week. The articles are NOT crappy 300 word articles loaded with keywords with very little added value for human readers, but articles in 500-800 word range that follow a very specific formula. There are MANY ways to massively increase your traffic - grandaddy of courses if you are ready to get serious is Traffic Secrets over at: http://www.highertrustmarketing.com/part/ts Writing articles with this format is one of best methods. Here's how to write 2 articles each week in less than 60-minutes. Step 1. Find One Compelling Problem Within Your Market How do you find these? You can pull from your own experience, what problems did you tackle this week that you could share with others? Check last few days of questions on forums related to your topic - these forums are a real idea bank. Survey your subscribers and customers to find out what they are struggling with - this should give you enough articles for an entire month if you ask right questions. The key point is that you want to identify one, very specific, high demand issue per article. Too many people ramble on, try to address multiple issues or just want to tell a story -- that's a writing hobby, not a business. Step 2. Work On a Riveting Title Focus on capturing your audiences attention, pumping up their interest, even border on contoversial. Relate your topic to a hot current event. I wrote an article several months ago about leadership traits of Walt Disney that related to building your infoproduct business. That article has pulled in several thousand visitors on its own and still attracts huge search engine traffic to this day.
|
