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Stretch Your Marketing Reach By Kathleen Gage

One of most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.

You can provide valuable content to your customers and potential customers with an E-Zine. The beauty of utilizing Internet to distribute your information is often people will forward your information to others who have similar interest.

The key to success with an E-Zine is consistency in distribution. It won’t be beneficial to have a sporadic schedule. Distribution of your online publication should be done like clockwork. With all automation tools available you can develop a system that is relatively trouble free.

All they had left at this bankrupt magazine now was a small demoralized sales team ready to quit moment they found jobs elsewhere. No reporters, no writers, no budget to get good writers on board.

I quickly called a meeting and tried to inspire shabby remnant, assuring them that magazine was now in good hands and that things would improve. Luckily they did not sense cold fear creeping up my spine nor did they seem to realize that I had already broken into a cold sweat. In business there are no guarantees - you win some and you lose others. What right did I have to make all these promises? What if I failed in this assignment?

I proceeded to swiftly train handful of sales people and changed them from advertising sales persons into "reporters". They were to go out and gather information.

Gather information!? When you need revenue so badly?

Hold your horses and read on.

We developed a simple system consisting of following steps,

1) "Reporter" calls up a potential client and books an appointment for an interview.

2) I accompany them to interview and I do both a thorough and professional job of it.

3) After interview, we make an editorial decision whether material merited a feature article in magazine or not. And if it did whether story will end up being positive or negative. (Any publisher will tell you that bad news sells much better than good news.)