Second, have others write articles for you. Many people are anxious to write for online newsletters.

Third, a quick Internet search is bound to produce several places you can access articles that are there for taking. Usually, only requirement is that you give full credit to authors.

Because I love to write so much I prefer to write my own articles. And yet, if ever in a pinch, I know there are many options.

Here are some examples of well done E-Zines. Each has produced excellent results for name recognition, promotion opportunities and back end business. Notice all have a place to leave an email address. I highly recommend this in that this helps you to build a solid database of interested readers.

http://www.justbearsandstuff.com/newsletter/newsoctober2004.htm

http://www.greatsmilesutah.com/october-04.htm

http://www.kathleengage.com/newsletters/enewsoctober2004.htm

In my experience, I have found E-Zines, when sent to people who want them, are one of most incredible marketing tools you can use.

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4) If story was negative we could not approach source to place an ad in magazine. We would instead go ahead and write our big story with a little additional research from other sources. The reporter would then approach a competitor to business in question (who was not in same mess) for an advertisement.

5) Other times an interview supplied us with a tip to pursue another company or organization for a lead story, which we would also do.

Using this simple system that maximized on meager resources that were available, we literally killed two birds with one stone. The sales team were able to get very good quality leads for advertising sales and turned most of them into much needed solid sales. The big secret here is that they were able to use writer's interview session to build rapport with client/news source.

Secondly, in process we were able to do quality research work for all stories we carried in magazine which improved our readership and confidence of advertisers as well on quality of monthly business publication.

This was of course combined with some careful house-keeping where we kept a very careful eye on costs by designing a system that would monitor costs on a daily basis. Within 8 weeks magazine was making a profit and in one year, if you came calling, you would not believe it was same previously dying magazine.

It was all made simpler by fact that we were dealing with a business magazine, because this type of magazine is in unique situation where newsmakers can also be main advertisers. Magazines can be very profitable. They can also be huge cash drains. It all depends on you doing following; Creating workable systems for generating revenue through selling advertising and other systems for generating revenue from subscription and single copy sales. The systems you create must be so simple that staff training required will be minimal.

It's as simple as that. And that's exactly how I turned around an ailing business magazine. ------------- If you found this article interesting, you can read another article by this author at link below that will give you only 2 things you need to acknowledge to gurantee success in any online marketing program.

Here's link:-

http://www.goarticles.com/cgi-bin/showa.cgi?C=26206