Strategic Checklists

Written by Robert F. Abbott


I've been through a couple of checklists inrepparttar past few days, and it's reaffirmed my faith in their effectiveness as a communication tool.

Now, there are at least a couple of ways we can look at checklists in a communication context. First, inrepparttar 104474 strategic sense, and second inrepparttar 104475 tactical sense. You'll probably recognizerepparttar 104476 tactical advantages of using checklists: a clear and logical, as well as economical, way to write.

But, let's start withrepparttar 104477 strategic perspective today, and explore checklists as a tool for achieving our objectives.

Specifically, that means we'll think of using them to reinforce or changerepparttar 104478 perceptions of others. For example, if you write out information about something that has to be done, a checklist sends a couple of messages. First, that you're a well-organized person, and that your process is quite rational.

The creation of a checklist, in itself, should send a message that you've given more than cursory attention torepparttar 104479 message. It implies that you've thought aboutrepparttar 104480 process you're asking others to follow. It also implies that you've taken extra time to compose your message; you've added value by adding additional structure.

The recipient of your message, then, should haverepparttar 104481 sense that you takerepparttar 104482 message seriously, because you've taken extra trouble to develop it in an orderly way. And, that kind of perception, in turn should makerepparttar 104483 recipient more willing to follow your instructions.

Having said all that, we should step back and ask ourselves where we can use checklists effectively. As I've written this article, I've asked myself if it shouldn't be in a checklist format. But, apparently not; at least I can't see how it would add any value.

What is a Sale

Written by Bonnie Kettenbach


What is a sale?

A Sale in reality is selling yourself or your talents. This is great news. Although there are many things that make sales better and make you a better salesperson I findrepparttar 4 main ingredients to great sales are as follows:

S Smile- no they cant see you but believe me it makes a difference. I spent alot of time in door to door solicitations and telemarketing and I can tell you this , If you are smiling onrepparttar 104473 outside Yur whole outlook will be better. With a better outlook you will not give up because ofrepparttar 104474 NOs because you know there is a yes aroundrepparttar 104475 corner.

A Ask- yourself questions pertaining torepparttar 104476 product or service for example What will it do for me? Isrepparttar 104477 cost reasonable? What would make this product more useful? The more you ask yourselfrepparttar 104478 better you will know your product and how to market it. It is often smart as well to use a question inrepparttar 104479 subject as it will get your ads read. Instead of 'The Safelist withrepparttar 104480 most Freebies' you might use 'How generous is your Safelist?' Arouse their curiosity.

L Listen- Again you cant literally hear them but ask for opinions from people who have usedrepparttar 104481 product or if it is brand new check around, look at similar Products, forums, testimonials and anywhere else you can get Ideas as to what people want then LISTEN to them and use this to your advantage.

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