That's because checklists work best for very linear kinds of information delivery. The instructions for starting a computer or piece of equipment, for example. In these cases, there's no room for nuance or fine distinctions. A switch turns on, or it turns off; we don't discuss way switch looks or sounds. So, think of checklists as tools for developing lists or describing sequential actions.

This context also leads to another strategic use for checklists, which is to ensure nothing is forgotten and nothing extra goes into instructions. Make a checklist of steps involved in a process and you have a tool for seeing that it stays on track.

You can also use checklists for inclusion and exclusion. For example, when I travel, I print a packing checklist to make sure I pack things I need, and perhaps just as important, don't pack items I don't need. This kind of list has strategic value because it helps me manage my time and resources.

In this case, checklist also acts a memory-jogging tool. Having started on packing list, some non-list items may be recalled. For example, if I make a note to include a magazine to read on plane, then I might also remember to stop delivery of newspapers while I'm away. That's then something new to add to next iteration of checklist.

In summary, don't just think of a checklist as a way of making a list. Think of it as a tool that will help you achieve your objectives.

E Enthusiasm- There is nothing worse than seeing and ad that says Im so Excited or Im jumping for joy when image in your head is of them on their butt at computer. Not good. You should show you are pleased and enthused over a product or service but in more subtle ways. Read these 2 little examples and see if you can see difference

1.Im So Excited! Just Launched We Will Send your ad to to millions of opt in subscribers!

2.Wow!! This will Knock your socks off, and while you pick them up off floor we will send your ads to millions.

Which did you enjoy reading more #2? Thought So. I showed just as much excitement in second one without making it sound like I am off my chair jumping for joy. I also turned my excitement to their benefit notice that? Subtle is key.

Of course there is no magic wand to make you get more sales and we all have times where it is very slow but keep your chin up and try to employ these principals whenever possible and you Should see better results and you will be much calmer and happier going through slow times. Remember SALE smile,ask,listen,enthusiasm.