Your business should reflect your personality and your values. If it doesn’t you have nothing to offer that can’t be found on a thousand other sites. If you want to be successful you have to make sure your customers see difference between you and your competition.

If, for example, you sell ebooks why should someone buy an ebook on your site rather than on my site? The product is same isn’t it? So what makes your ebooks better than mine? Probably nothing!

It’s how you present it . . .

If what you sell isn’t unique you have to present it in a way that is. There are several ways you can do this.

• Unique Selling Point (USP)

Find one major thing that sets you apart from your competition. Maybe you offer a 30-day money back guarantee on all of your ebooks. Maybe you include a special report with each purchase. Maybe your prices are always discounted. Whatever your USP is, make sure you promote it consistently and effectively.

• Sales copy that sizzles . . .

If your sales copy sounds just like everyone else’s why would anyone want to read it, much less respond to it? If your ad copy or sales page doesn’t excite your prospects, your business is dead in water. It’s critical that you either learn to write stand-out copy or invest in services of a good copywriter. • An inviting website . . .

Your website is your store or office; make sure it’s welcoming and comfortable. You don’t need to create a flashy website just one that looks professional and makes your visitors feel confident about buying from you.

Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're walking away from many easy sales if you don't encourage prospects to ask questions.

1. Prospects Who Ask Questions Are Usually Ready To Buy

Prospective customers who take time to ask questions usually have a high level of interest in your product or service. By asking questions they identify themselves as likely buyers.

A prompt and complete answer to their question along with a gentle reminder of benefits they will get is usually all it takes to close sale.

Tip: Make it easy for prospects to ask questions when they are at your web site or in other selling situations where there is no personal contact. For example, list your phone number or an email address they can use for questions.

2. Set up A Procedure for Managing Questions

Answering questions from prospects does not have to take a lot of your time. Many of same questions will be repeated over and over again. But you only have to answer each question once ...if you save answer to each question to a permanent file.

Every time you get same question again, just copy answer from your saved file into your reply - and customize it appropriately. You will be able to answer questions quickly. And you will impress prospects with your promptness and personal attention.

3. Always Reply Promptly