Your business depends on your integrity so make sure you treat your visitors with respect and honesty. Don’t promise them anything you can’t deliver. Publish your policies and stick to them. Make sure that everything on your site reflects your honesty and integrity. Deserve to be trusted!

• Outstanding service . . .

Give your customers more than they expect!

Let them know how important they are to you. Listen to what they have to say. Take care of their questions or problems immediately and courteously. Stand behind your product or service 100%. Issue any necessary refunds quickly and with a smile.

If it’s possible add a personal touch to your customer service. Send a little thank-you note via email ~ don’t rely solely on your thank-you page to do it for you. Check back with them later to find out if they’re satisfied and if there is anything else you can do for them.

Make your customers feel special and they’ll come back again and again.

Don’t be satisfied with a poor imitation . . .

Your business should be just as unique as you are! If you’re going to time, trouble and expense of building a business make sure it reflects things that are important to you. Unless you bring your dreams and personal creativity into your business and brand it as only you can, you’ll never feel pride of ownership you need to be successful.

Your business starts out like an empty canvas on which you can paint anything you want. Give it thought, give it soul and give it life ~ make it your own unique creation.

Tip: If you find yourself personally answering a lot of questions, add a Questions and Answers page to your web site - or to your printed sales material. Include answers to your most frequently asked questions. This reduces number of questions you have to answer individually.

4. Take Advantage of Selling Opportunity

People tend to pay close attention to what you say when you answer a specific question they asked. Take advantage of this. Don't just answer their question. Include a reason for them to buy as part of your answer.

For example, a typical question may be whether or not your product or service applies to questioner's situation. If it does, expand your answer to remind them of specific benefits they will get. Then tell them exactly how to order it so they can get those benefits immediately.

Remember, prospective customers who ask questions are usually close to buying. A gentle nudge from you will often get them to take action. Provide that nudge when you answer their question.

Many businesses try to avoid questions from their prospects and customers. They are making an expensive mistake. Answering questions from prospects and customers is a highly effective and very low-cost way to boost sales.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV