One possible cause could be a slow download speed of your web site's homepage or web site as a whole. There is nothing worse than having to wait for a web site to load up. Studies indicate that majority of visitors will only wait 3 - 5 seconds for a homepage to load up before clicking elsewhere. If your homepage doesn't load up in this time (from a standard internet connection) you are running risk of losing lots of visitors before they've even read content of homepage.

They Won't Hang Around!

Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve desired results.

Signing Up

Before you begin creating a newsletter itself attention needs to be paid to way in which your website will facilitate capturing of customers' email addresses and other information. Though many sites opt for quick and simple approach of placing a "Name & Email Address" box on their homepage this is not always best solution.

Although such an approach makes it extremely simple for users to provide you with their basic details it leaves little scope to sell newsletter's benefits. Neither does it provide your business with opportunity to simultaneously capture vital demographic information from its customers. A balance needs to be determined between ease of signing-up for user and quality/quantity of information captured by you.

Format and Frequency

You website visitors need to be made aware in advance how often they are going to receive a communication from your business. Failure to provide such information may deter people from giving their permission to be contacted in first place. Stating newsletter's frequency up front will also benefit your business in long-term as customers signing up to receive it will all share a common understanding of expected volume of email they are going to receive - this will lower number of customers who unsubscribe.