Speed Up Or Lose Out! Improving Web Site Download Speed

Written by Michael Cheney, www.magnet4web.com ©


So your web site's online and you've got high rankings inrepparttar search engines attracting lots of visitors. Butrepparttar 124826 statistics tell you most of them are leaving after viewing just one page, what's gone wrong?

One possible cause could be a slow download speed of your web site's homepage orrepparttar 124827 web site as a whole. There is nothing worse than having to wait for a web site to load up. Studies indicate thatrepparttar 124828 majority of visitors will only wait 3 - 5 seconds for a homepage to load up before clicking elsewhere. If your homepage doesn't load up in this time (from a standard internet connection) you are runningrepparttar 124829 risk of losing lots of visitors before they've even readrepparttar 124830 content ofrepparttar 124831 homepage.

They Won't Hang Around!

You should always assume that most visitors will be connecting torepparttar 124832 Internet using standard equipment - not super-charged fast connections. The main culprits of slow download times for a homepage are images. Just remember - every part of every web page you view has to travel downrepparttar 124833 phone line and onto your screen -repparttar 124834 largerrepparttar 124835 itemrepparttar 124836 longer this will take to happen. It is for this reason that you will sometimes noticerepparttar 124837 text on a web page loads up on your screen beforerepparttar 124838 images. This is because ofrepparttar 124839 simple reason that images are larger in file size than text and therefore take longer to come downrepparttar 124840 phone line.

Creating a Newsletter and Making Your Website Magnetic

Written by Michael Cheney, www.magnet4web.com ©


Creating a Newsletter and Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieverepparttar desired results.

Signing Up

Before you begin creating a newsletter itself attention needs to be paid torepparttar 124825 way in which your website will facilitaterepparttar 124826 capturing of customers' email addresses and other information. Though many sites opt forrepparttar 124827 quick and simple approach of placing a "Name & Email Address" box on their homepage this is not alwaysrepparttar 124828 best solution.

Although such an approach makes it extremely simple for users to provide you with their basic details it leaves little scope to sellrepparttar 124829 newsletter's benefits. Neither does it provide your business withrepparttar 124830 opportunity to simultaneously capture vital demographic information from its customers. A balance needs to be determined betweenrepparttar 124831 ease of signing-up forrepparttar 124832 user andrepparttar 124833 quality/quantity of information captured by you.

Format and Frequency

You website visitors need to be made aware in advance how often they are going to receive a communication from your business. Failure to provide such information may deter people from giving their permission to be contacted inrepparttar 124834 first place. Statingrepparttar 124835 newsletter's frequency up front will also benefit your business inrepparttar 124836 long-term as customers signing up to receive it will all share a common understanding ofrepparttar 124837 expected volume of email they are going to receive - this will lowerrepparttar 124838 number of customers who unsubscribe.

The format of your newsletter is also important - you should either staterepparttar 124839 format duringrepparttar 124840 sign-up procedure or provide an option for your customers to choose their preferred delivery format. Most newsletters are delivered in standard text format though HTML is being favoured more and more as it enables greater use of images and links but beware - not all Internet users can view HTML newsletters. There are various ways to combat these issues of compliance including delivering a newsletter in both formats based on customers' chosen option atrepparttar 124841 sign-up stage.

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