Effective Marketing

For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success. You will need to run an effective marketing campaign and for this you will need a marketing plan. To obtain online success you will have to be involved in planning from day 1 and you will have to work seriously if you intend to earn a decent living. You will need an action plan and this should start with targeting your market. Doing business without knowing who your customers are will prevent you from reaching your objectives. EG:Increased sales, Market share, and Brand awareness. Learn who your customers are and find out their real needs then you can offer tailored products and services and real solutions that will work for them. Your first step is to find and sell to your targeted market. Customers buy for three reasons

To satisfy basic needs. To solve problems To make themselves feel good

Know your product or services strengths and weaknesses. Don’t overestimate and disappoint your customers with a lower quality product than expected. To decide which of customers needs or wants your product or service will satisfy you need to obtain following information to get acquainted with your customer.

Demographic information

Age and gender Ethnic Origin Family status Income Location Education level Occupation

Psychographics information