One of ways to find answers to these questions is to conduct a survey. You could place a simple Multi Choose survey onto your website and offer a free gift to anyone filling it out. It’s a way of gathering information. Analyze your findings and find out what is like or dislike about your product or service. Make adjustments if necessary

Once you have define your market group you must decide how much information you want your customer to know about your product or service in order to convince them to do business with you. If you give out to much information they may switch off and not pay attention to message. Once you have your message stick with it and keep it focused.

KNOW YOUR COMPETITION

Make a list of your competitors and take note of their strengths and weaknesses. Are they successful, if so study what them are doing and which of their ads work and what promotions they offer? Can you improve on their product or offer a better incentive for customers to purchase from you

KEY YOUR ADS Ensure all your ads are key (A key lets you know where customer saw your ad) so you can track which ads are successful. Run with successful ads and delete any, which are not working. Record all of your results

BUILD YOUR RELATIONSHIP Remember once you have your customers to build a relationship with them. You want them to return and buy again. Keep in contact with them.

All best Sue