Search engines still read text. That text still has to be relevant to site. Keywords are text and must be placed strategically throughout your site. Those keywords within text are still determining factor on how high you go up search engine ladder.

While many engines now place no relevancy whatsoever on keyword META tag itself, there are still plenty of places - legal ones - to insert keywords in order to boost your rankings.

Keep this list handy when writing copy for your site pages. It will help you get biggest bang for your search engine buck.

1. In your URL.

Putting a keyword or keyphrase within your URL (domain name) counts for major points!

2. In your page link names.

Rather than using a link in your navigation bar like "services", add a keyword to that page link. If you are a marketing consultant, you could put "marketingservices" instead.

3. In links throughout copy.

Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on.

The retailer doesn't make product manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer.

Now you can use this same strategy to create your own advertising co-op to increase reach of your ads and drastically reduce cost, too.

--- How It Works

Generally speaking, cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in ad and you would each pay equal portions of cost.

So if solo ad were going to a list of 200,000 and cost $150, each of three would pay $50. You get to reach 200,000 people for 1/3 cost you would have normally paid. And, because this ad relates you to other types of businesses, you actually expand your advertising reach.

--- Getting Started