4. In "title" and "description" tags.

The title and description tags are still widely read and used by engines. Be sure both are enticing and contain keywords because some engines use them interchangeably.

5. In copy itself.

The "optimal" copy length for search engine compatibility is between 250 - 350 words. Why? Because that gives you enough room to use keyphrases repeatedly and still make sense! You should have about a 3% ratio of copy to keywords.

6. In ALT tags.

ALT tags are those little bits of copy that pop up when you hold your mouse over a graphic or picture. Search engines read those - because they consist of text. Use keywords in descriptions you assign to images on each page. WARNING: Be VERY sure that description in ALT tag goes with image. Otherwise you could be banned for "keyword stuffing."

Last little trick ... get one or two heavyweight keywords or phrases in all 6 places above. It's hard to do, but results are tremendous!

By taking advantage of these sneaky - but legal - places to insert keywords, you stand a better chance of getting one of those coveted "Top 10" slots on major engines. You also stand a darn good shot at increasing traffic to your site!

Diane C. Hughes * ProBizTips.com

Once you have a list of one or more business types, think of current associates you know who belong to those groups. Also, ask others if they know of any reliable businesses that fall into categories you've outlined.

--- Making Approach

When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out benefits such as:

* a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of cost

Also, be sure to ask about advertising outlets these businesses currently use. You will likely find new avenues that lead to greater exposure.

--- Finalizing Deal

You'll need to work out payment arrangements with your partners prior to placing ad(s). The best way I have found to handle finances is for each party to pay me for their portion of cost with a credit card. I then place ad order with MY credit card. This way, you are assured of receiving dollar amount due to you; and your partners have assurance that - should you default on your end of deal - they have recourse for getting their money back.

Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, impact is doubled while cost is reduced by at least half. That's best advertising bargain around today!

Diane C. Hughes * ProBizTips.com