I am not going to get into evaluating actual content of messages but simply how they look, what image they project and based on my experience of having sent thousands of messages out over years, some tips to getting more of your messages read.

1. Format

This seems to be one of worst problems. Many people just type up a message, load it in autoresponder and let it go out. Some of them go out and look like one big paragraph, others have intermittent lines going all way across page and automatically wrapping. Others are full of spelling mistakes. They look very unprofessional to say least.

Every autoresponder message series that I make up, and I have over twenty autoresponders working 24 hours a day, is prepared offline in a text program, usually NotePad. I format them to 55 to 60 characters per line including spaces and use a hard return(enter) at end of each line and paragraph. Then I copy and paste it into my email program and send it to myself.

This way I can see what it is going to look like and I can make any adjustments it needs before I load it into my autoresponder. This also gives me a chance to check spelling.

2. Don't Yell

Typing words or entire phrases in caps has impact of seeming you are yelling and is used regularly in spam to get your attention. Many of spam filters use capitalized words and phrases against you and may forward it directly to junk box. I see caps used majority of times in subject line which is probably worst place since filters will probably flag it very quickly.

3. Make Sure You Have Links To Your Site And That They Work

So many times I see messages where there is a lot of information and I get to bottom of message and there was no link to sales page or information site. In addition many links, when clicked went to error pages because link was not correctly entered, especially those long affiliate links.

Remember to test links. I always check all links after I email myself draft message by actually clicking on links. I even do link check when I am preparing my weekly newsletter to make sure all advertiser links work properly.

4. Refer to The Subscribers Request

What I'm about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part.

This simple But effective technique involves use of a 'Pop-Up' on your website, but, difference between this technique and just a standard 'Pop-Up' or 'Exit Pop-Up' as we all see them is that when your potential prospects see them they are more then willing to give you there Name and Email address.

Why you ask?

Because your offering them something of Value for FREE.

As you well know word 'Free' is one of most Powerful words on internet when used correctly and when combined with an 'Pop-Up'... it could make you alot of extra money with little effort.

As a marketer myself, a simple Name and Email Address is worth hundreds, if not thousands of extra dollars a year if I collect and follow-up my leads properly, but, questions that always seem to arise are...

...How do I do it? ...What steps do I need to take?

So... now that I have your attention, let me explain to you how this can be achieved in a simple 'Step-By-Step' fashion.

Step 1:

What do you have that you can give away to your visitors as they leave your website that is of value to your visitor and more importantly, will benefit from?(Here's a hint... Free Reports, eBooks, eCourses, etc.)

(Note: Give away brandable ebooks, reports, etc. with your affiliate links embedded within them. Make sure they're related to subject of content.)

Step 2:

Once you've figured out what your going to give away, put together some ad copy for your 'Pop-Up' that your going to build that will grab your visitors attention and get them to sign-up for your 'Free Offer' or 'Give Away' as they leave your website.

(Note: You don't have write alot, just a few attention grabbing sentences pointing out 'Benefits' of your offer.)

Step 3:

Write a short Solo. You need this because after they sign-up through your web-form from your pop-up, this is what they will receive in there Inbox with either download info or other instructions that you specify in order for them to receive there Report, eBook, eCourse, etc.