A good way to set up your message is to start your initial message with a short statement referring to their request. I usually use something like in first part of message: "Hi Joe, thanks for requesting additional information regarding our autoresponder services." (refer to whatever type info they requested)

I think it is even a good practice to have subject line of first message refer to their request so that when they are scanning their email, it catches their attention. I have used something like this: "Hi Joe - Here is information regarding home business opportunities you requested".

I think also that if you have a series of messages going out over many days, that you should refer to prior message. Something like "Hi Joe, two days ago I sent you information regarding benefits of joining xyz business and today I wanted to highlight their great income plan."

It makes very good sense to tie messages together, I think it is very professional and can have a positive impact. You can even go extra step of ending a message with something like, "Well that is it for today Joe, my next message will highlight how we can work together to build your monthly income"

5. Use Personalization Tags

You will notice in examples above that I used "Hi Joe". Most if not all autoresponder services allow you to personalize your messages. Ours for instance has over twenty different tags you can use to personalize messages. The standard ones that I always use are first name and I always like to put date at beginning of message text.

I believe that personalizing messages will get more of them read and makes it sound more like a human being is contacting them rather than strictly a machine. Of course you have to make sure that you collect their first name when you have them subscribe to your autoresponder so that first name is in autoresponder data base so it can be merged into each message.

6. Don't Write A Book

The best way to use an autoresponder is to highlight benefits of your service, business opportunity, product, book, etc. Don't try to sell everything from your autoresponder messages. Tease prospect by giving them a little more in each message so that they will go to your web site and get details. You want them to click through to your site. Let your site do actual selling.

Nothing turns me off more than receiving a message that is four or five pages long with huge paragraphs and goes on and on. Plus some ISPs restrict size of emails going through their system so your prospect/subscriber may not even get all of it.

Remember that your mailings are a reflection of your professionalism and can go a long way to contributing to your success.

Step 4:

You need to go to your 'Auto-responder' management console and set-up an seperate auto-responder with solo you wrote for your 'Free Offer' and/or 'Give Away'.

Once you've set your auto-responder its now time for you to copy HTML code for your auto-responder's Web-Form and paste it into 'Pop-Up' you just put together.

(Note: Auto-responder services may very. Simply follow there directions.)

Step 5:

This is easy part, once you have completed all of other steps, simply paste your 'Pop-Up' code into your desired webpage(s).

If you use pop-up software that creates and automatically inserts code for you simply select webpage you want code to be placed on and software will do rest.

Now simply upload your newly formatted webpage and pop-up to your host and start sending it Traffic!

As a general rule, test out your pop-up for your first week a see how it pulling. You may need to tweek it if its not performing to your stardards. All it takes is just a few words to be changed to make your pop-up a success.

That's it... your Done!

These are 5 basic steps needed to turn your website into an fully 'Automated Sales Machine' that will automatically follow-up your leads 24/7/365 without you lifting a finger.

It may take a little time to set-up initially, but it'll be worth it in long run.

Now, I just have one last tip for you.

If you really want to get most out of your Pop-Up and leads it brings in simply load-up your already set-up 'Auto-Responder' with 6 or 7(or however many you want) follow-up emails and set them to go out every 3 to 4 weeks.

For maximum results make sure that you target particular Product or Service you are offering or promoting because it makes no sense to offer a Product or Service that doesn't relate to what your initial offer was that they signed up for.

============================================================ Cory Threlfall is Editor and Publisher of a Internet marketing newsletter called 'Internet Wonders eZine'. http://www.internetwondersezine.com ; He is also an owner of a very popular virtual mall called CBmall... The Net's #1 Infoproduct Site. http://compactURL.com/wqvg