His site is a niche site selling mostly collectible christmas ornaments. His site shows up number one at google, msn, yahoo, and a few smaller search engines for some specific keywords.

Yet his site gets very little traffic from search engines. Why? Because there isn't much demand for his keywords on google or other SE's even though he is number one.

So how does he get traffic and earn money?

Simple: He maintains his site for few that find it with search engines, making him a few hundred bucks a month, but rest of his traffic comes from offline promotion.

Most of e-mails are very supportive and appreciate of fact that I'm going after Google and other large search engines, by telling it like it is.

Now even though I appreciate your e-mails and support, I need to make one thing perfectly clear. For record, I AM NOT GOING AFTER GOOGLE!

Is Google a greedy, self-serving entity? Yes! Yes, they are. But lots of entities are greedy and self-serving. For that matter, so are a lot of people. The fact of matter is, I happen to like certain things about Google. I think they're a fine search engine, and they perform a very valuable and much needed service.

No, my articles are not directed at Google per se. My articles are directed at tens of thousands of Google zombies who blindly follow and applaud Google's every move and whim, like rats following Pied Piper of Hamelin.

This also includes a good portion of media, which also seems to be caught up in bright lights of Google--not unlike a deer frozen by headlights of an oncoming car.